DIGITAL MARKETING HUB v2.0 - AdExchanger
DIGITAL MARKETING HUB v2.0 - AdExchanger
DIGITAL MARKETING HUB v2.0 - AdExchanger
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Digital Marketing Hub <strong>v2.0</strong><br />
BMO Capital Markets<br />
Appendix A: IP Marketing Acquisitions<br />
Exhibit 87. Selected Acquisitions<br />
Date Acquirer Target Target company offerings<br />
6/4/2004 Aol Advertising.com Performance-based ad network<br />
4/13/2007 Google DoubleClick Ad serving and diversified digital marketing technology. Purchased for $3.1 billion.<br />
4/19/2007 Legardere Jumpstart Vertical ad network<br />
4/30/2007 Yahoo! RightMedia Ad exchange<br />
5/15/2007 Aol Third Screen Media Mobile ad network<br />
5/16/2007 Aol ADTECH Ad serving and diversified digital marketing technology. Purchased for $3.1 billion.<br />
5/17/2007 WPP 24/7 Real Media Ad serving and ad network<br />
5/18/2007 Mic rosoft aQuantive Atlas ad serving, Razorfish digital agency, DrivePM ad network Acquired for $6 billion.<br />
6/24/2007 Aol Tacoda Behavioral targeted ad network. Acquired for $275 million.<br />
7/26/2007 Mic rosoft AdECN Ad exchange<br />
9/4/2007 Yahoo! BlueLithium Ad network<br />
9/18/2007 Nokia Enpocket Mobile ad network<br />
10/26/2007 Microsoft Facebook Bought 1.6% share for $240 million valuing Facebook at $15 billion at the time.<br />
11/6/2007 Aol Quigo Contextually targeted ad network. Acquired for $300 million.<br />
1/24/2008 GSI Commerce e- Dialog Email services provider<br />
4/29/2008 Cox Enterprises Adify Ad network. Acquired for $300 million.<br />
5/8/2008 DG FastChannel Enliven Marketing Technologies Included Unicast rich media ad serving platform<br />
6/18/2008 Microsoft Navic Systems Iinteractive television advertising solutions.<br />
7/10/2008 WPP Group plc Taylor Nelson Sofres Custom and syndicated market research<br />
10/21/2008 Akamai Acerno Ad network<br />
7/28/2009 IBM SPSS Preditive analytics<br />
10/10/2009 Publicis Group Razorfish Full-service digital agency<br />
10/23/2009 Adobe Systems Omniture Web analtyics and digital marketing services technology<br />
11/3/2009 Groupe Aeroplan Carlson Marketing Direct marketing services, including loyalty programs.<br />
11/9/2009 Google Admob Mobile ad network<br />
11/23/2009 Google Teracent Creative optimization<br />
1/5/2010 Apple Quattro Wireless Mobile ad network. Acquired for $275 million.<br />
1/26/2010 Dentsu Inc. Innovation Interactive Performance-based digital marketing services<br />
4/14/2010 MediaMath Adroit Creative optimization<br />
5/4/2010 Nielsen GlanceGuide Video analytics<br />
5/25/2010 C DC Software Marketbright Marketing automation<br />
5/28/2010 Oracle Market2Lead Technology Marketing automation<br />
6/1/2010 GSI Commerce Fetchback Retargeting<br />
6/2/2010 Alliance Data Systems Equifax Database Services Direct marketing services<br />
6/2/2010 Hearst Corporation iCrossing SEM, social marketing and digital marketing services<br />
6/3/2010 Google Invite Media Demand-side platform<br />
6/11/2010 C rowdGather ADISN Soc ial media marketing agency<br />
6/15/2010 IBM Coremetrics Web analtyics and digital marketing services technology<br />
7/9/2010 Automatic Data Processing Cobalt Group Digital marketing services for the automotive industry.<br />
7/29/2010 Aegis Group Mitchell Communications Full-service agency services<br />
8/10/2010 Webtrends Transpond Social and mobile marketing services<br />
8/13/2010 IBM Unica Web analytics and enterprise marketing management<br />
10/1/2010 Velti Mobclix Mobile ad exchange<br />
10/5/2010 Yahoo! Dapper Creative optimization<br />
10/16/2010 American Express Loyalty Partner GmbH Coalition loyalty programs<br />
10/18/2010 Specific Media BBE Web video clips for advertisers<br />
10/18/2010 Operative Solbright Ad management software provider<br />
11/1/2010 The Rubicon Project Fox Audience Network Enhance end-to-end display platform<br />
11/8/2010 Tremor Media ScanScout Online video advertising<br />
11/10/2010 Undertone Jambo Media Online video advertising<br />
1/10/2011 GSI Commerce ClearSaleing Analytics and attribution<br />
1/18/2011 Adobe Omniture Demdex Data management platform<br />
1/26/2011 Bluekai TrackSimple Media campaign analytics<br />
1/31/2011 Motricity, Inc. Adenyo Diversified online and mobile marketing solutions<br />
2/2/2011 Teradata Aprimo Diversfied digital marketing services<br />
2/4/2011 OMC's Diversified Agency Services The Modellers Analtyics<br />
3/1/2011 Click Forensics Adometry Ad analytics and verification<br />
3/24/2011 Collective Oggifinogi Rich media anlytics<br />
3/28/2011 eBay GSI Commerce Diversifed e-commerce and IP marketing solutions<br />
3/29/2011 C ollective WebTV Enterprise Online video ad network<br />
3/30/2011 Salesforce.com Radian6 Technologies Social media monitoring and listening<br />
4/8/2011 Blinkx Burst Media Ad network<br />
4/18/2011 Walmart Kosmix Search technology<br />
4/27/2011 Alliance Data Systems Aspen Marketing Services Direct marketing agency<br />
4/28/2011 MediaBank AdBuyer Demand-side platform<br />
5/2/2011 Limelight Networks Clickability Web content management<br />
5/4/2011 Efficient Frontier Context Optional Social marketing agency. Acquired for $50 million.<br />
5/17/2011 Publicis Groupe Rosetta Marketing Group Full-service digital agency, with strong healthcare practice<br />
5/17/2011 WPP Digital nPario Data analytics<br />
5/18/2011 Yahoo! 5to1 Publisher ad platform<br />
6/14/2011 Google Admeld Sell-side platform<br />
6/14/2011 Emailvision smartFOCUS Social media marketing<br />
6/16/2011 HubSpot Performable Marketing automation<br />
Source: Company reports and trade press reports<br />
A member of BMO<br />
Financial Group<br />
108<br />
June 7, 2012
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