DIGITAL MARKETING HUB v2.0 - AdExchanger

Digital Marketing Hub v2.0
BMO Capital Markets
Exhibit 74. Selected Private Company Profiles (continued)
Company Company Snapshot Financial Sponsors Include: Headquarters
Canoe Ventures is the cable industry's joint venture to bring advanced technology to TV
advertising. The company recently reeled in its efforts at addressable TV advertising and is now
primarily focused on VOD advertising.
• Comcast (CMCSA)
• Cablevision (CVC)
• Cox Communications
• Charter
• Bright House Networks
New York, NY
Casale Media is a diversified ad network that sells inventory on behalf of publishers. The company
offers a number of targeting capabilities and pricing models. Products include MediaNet (ad
network), Optimax (campaign management) and Casalex (RTB exchange).
• Not available
To ronto, Canada
Catalina is precision marketing company that helps brand acquire, maximize and retain customers
both in-store and out based on transaction-level data. The company's BuyerVision tool helps
deliver ads at the point-of-sale (both online and in-store) while Coupon Network is online source
for deals and offers. Catalina recently acquired Modiv Media, a mobile shopper marketing whose
products include Modiv Mobile (mobile commerce), Modiv Shopper (mobile self service checkout),
Modiv MDS (campaign management), and Modiv Screen (digital signage).
• Hellman & Friedman
St. Petersburg, FL
Centro streamlines the entire process of media buying and selling for hundreds of national
advertisers and agencies across more than 15,000 media opportunities. Products and services
include Media Logistics Services (digital media operations and logistics), Transis (media logistics
software and automated media buying and execution technology) and Centro Brand Exchange
(high quality inventory ad exchange).
• FTV Capital
Chicago, IL
Chango is a search retargeting platform that delivers display ads based on consumer's recent search
activity. Products include Chango RTB platform, near real time reporting system (campaign
performance) and Chango data management system.
• Rho
• iNova Capital
• Metamorphic Venture Partners
• Extreme Venture Partners
To ronto, Canada
Clearspring’s AddThis platform enables leading publishers to distribute and track digital content
such as web pages, widgets, and videos to social networks, bookmarking sites, blogs, and more.
Products include Clearspring Launchpad (social media distribution), WidgetMedia (social media
monetization), Clearspring Audience Platform (integrated with demand-side platforms) and
Audience Insights (analytics).
• Institutional Venture Partners
• New Enterprise Associates
• Novak Biddle Venture Partners
McLean, VA
Clickable provides solutions that enables advertisers to manage their performance across Pay-Per-
Click (PPC) networks. Products include Social Media Advertising Resource Center, ActEngine
(PPC profitability tool) and Clickable Pro Tool (paid click ad technology).
• Monster Venture Partners
• FirstMark Capital
• Schoffstal Ventures
• Union Square Ventures
• The Founders Fund
• American Express (AXP)
New York, NY
ClickMotive creates interactive marketing software exclusively for the automotive industry. The
ClickMotive suite of FUSION products includes dealer websites, auto group websites, regional
websites, OEM websites, mobile websites, search engine marketing (SEM) programs, search engine
optimization (SEO) expertise, video marketing, lead delivery, administrative tools, content
management, reporting/analytics, customization and support.
• Not available
Plano, TX
Collective provides display advertising solutions to advertisers and publishers. Collective can
match audiences exposed to an advertisers television ads and serve them additional ad impressions
online, through display and video. Products include AMP Platform (media and data management),
Ensemble Dynamic Creative (creative solutions) Ensemble Rich Media (rich media platform), and
Audience HD (campaign analytics). Collective purchased ad targeting and optimization company,
Tumri in July 2011.
• Accel Partners
• Greycroft Partners
• Novia C apital
New York, NY
Crimson Hexagon is a social media analytics platform that provides social media monitoring and
analysis software and services to global brands, agencies, media firms and their partners. The
Crimson Hexagon ForSight platform allows customers to tap into online conversations taking place
in social media and uncover keywords, consumer opinions and insights about their company,
products, industry and competitors.
• Golden Seed
• Beacon Angels
• The Angel Investor Forum
• Zelkova Ventures
Boston, MA
Criteo is an search retargeting company who's technology enables e-commerce sites to re-engage
with potential customers. Products include CPC Search Expansion Platform (Search retargeting).
• Index Ventures
• Bessemer Venture Partners
• AGF Private Equity
• Elaia Partners
Paris, France
Cross Pixel Media is an audience retargeting company. The company displays targeted banner
advertising to consumers based on their previous online shopping activity and provides cross
targeting to help online retailers generate new sales from new customers.
• Not available
New York, NY
Source: Company websites and trade press reports
A member of BMO
Financial Group
95
June 7, 2012