July/August - MTA

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A new era for Riverland’s Rosenthals One hundred and two years after their grandfather Mick Rosenthal opened a bike shop in Renmark, Jim and Phil Rosenthal have unveiled a stunning new dealership in Berri. “It is with great pride Jim and I and our families stand here tonight,” Phil said. “What would our grandfather be thinking?” he mused. “He would be proud along with Dad and Uncle Ron.” And they weren’t the only ones who would be proud of the two brothers ambitious and bold plan to consolidate their Renmark and Berri dealerships into new premises at Berri. The 1200 square metre showroom will house Holden, Mitsubishi, Hyundai and Mazda dealerships while the balance of the 3000 square metres contains the new workshop area. The plan to consolidate to one site was formulated back in 1988, but for a variety of reasons did not gain traction until two years ago. Even then as they embarked upon the multi-million-dollar project, the global financial crisis took hold. “The Commonwealth Bank saw what our vision was and backed us,” Jim said. Hundreds of Rosenthal’s customers, business partners, friends, dignatories and family members attended the official opening on Friday, April 30 2010. Guests included the Member for Chaffey, Tim Whetstone MP, Chairman of the MTA’s Riverland division, Mr Kym Webber and Chris and Eve vander Woude from River Murray Auto Wreckers. SGIC, which has had a long-term partnership with Rosenthals, was represented by Manager Peter Webber, Riverland representive Jamie McInnes and Dealer representative Grant Brooks. Joint Managing Directors Jim and Phil spent considerable time at the opening thanking everyone who had helped in the project and in particular their staff for their dedication. “We pride ourselves in keeping everyone satisfied,” Jim said. “Customer satisfaction is our goal.” The official opening was conducted by Berri Barmera Mayor Peter Hunt who congratulated the Rosenthal family for their commitment to the Riverland region. So where to from here? “Phil and I have to work until we are 115 (to pay for it)!” Jim said. “It’s what gets us out of bed each day,” he added with a grin. Sparks flew at Rosenthal’s new dealership with a brilliant fireworks display ending the official opening. The stunning new Rosenthal dealership in Berri. 16 motor tradewww.mta-sa.asn.au
(L-R): MTA Executive Director John Chapman hands over a new MTA sign to Phil and Jim Rosenthal. Rosenthals are one of the MTA’s oldest members. (L-R): SGIC Manager Peter Webber, Phil Rosenthal and Riverland SGIC representative Jamie McInnes at the opening. SGIC Business Insurance has been a long-time partner with Rosenthals and has its office in the new Berri premises. This is how it all started with Mick Rosenthal selling bicycles in 1908 with the “Rosy Flyer”. The new modern workshop area. Rosenthal’s will still keep a servicing facility in their original Renmark premises. Hundreds of Rosenthal’s customers, friends and local dignitaries attended the official opening. www.mta-sa.asn.aumotor trade 17
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July/August - MTA

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