Toward an Understanding of Cross-Cultural Differences in ...

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Van Herk, , Poortinga, & Verhallen, , 2004 • Study of acquiescence and extremity scoring • in six EU countries (Greece, Italy, Spain, France, Germany, and the United Kingdom) • marketing surveys (domains: cooking, washing, and personal care) • Conclusion: “These two response styles were found to be more present in the Mediterranean than in Northwestern Europe”
Correlates of Response Styles • Individual level: • Acquiescence shows a negative relation with education (McClendon, 1991b; Mirowsky & Ross, 1991; Narayan & Krosnick, , 1996; Schuman & Presser, 1981; Watson, 1992) • Cultural level • Social Desirability negatively related to GNP (Van Hemert et al., 2002), which is highly correlated with educational indicators • Triandis (presentation yesterday): • More acquiescence in tighter societies (which demand more conformity) • More extreme response styles in simpler societies.
Page 1 and 2: Toward an Understanding of Cross-Cu
Page 3 and 4: Theoretical Outline What are the pr
Page 5 and 6: • Current study: • 1 (responden
Page 7 and 8: 2. Response Styles as Stimulus Char
Page 9: Acquiescence tendencies are consist
Page 13: • Question 2: • What are correl
Page 16 and 17: Questionnaire (In All Surveys) •
Page 18: Examples of Questions (8 items)
Page 21: Examples of Questions (U.S.A.; 25 i
Page 24 and 25: Examples of Questions (17 items)
Page 26 and 27: Acquiescence Index • Acquiescence
Page 28 and 29: Results • 1. Relative proportion
Page 30 and 31: Intraclass Correlations • Prop. o
Page 32 and 33: Results • 2. Individual- and Coun
Page 34 and 35: Design (cont’d) • Distinction b
Page 36 and 37: Conclusions • Acquiescence… •
Page 38 and 39: Correlations of Styles • Are both
Page 40 and 41: Averaged Correlations of Response S
Page 42 and 43: 2. Country-Level Correlates: Countr
Page 44 and 45: Country Indicators Used (Cont’d)
Page 52 and 53: Overall: Acquiescence • Medium si
Page 54 and 55: • Strongest relationships were fo
Page 56 and 57: Toward an Understanding of Cross-Cu
Page 58 and 59: The Argument in a Nutshell…. •
Page 60 and 61:
Implications • False dichotomy be
Page 62 and 63:
Correlations of Extremity with Purc
Page 64 and 65:
Correlations of Extremity with Corr
Page 66 and 67:
LTO .07 -.24 .05 Correlations of Ac
Page 68:
Countries Ranked from Low to High S
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