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Toward an Understanding of Cross-Cultural Differences in ...

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Implications<br />

• False dichotomy between subst<strong>an</strong>ce<br />

<strong>an</strong>d style/trait <strong>an</strong>d trick<br />

• Response styles……<br />

• tend to re<strong>in</strong>force each other<br />

• tend to systematically affect score<br />

comparisons (both overestimation <strong>an</strong>d<br />

underestimation possible)<br />

• prevalence <strong>of</strong> East—West two-country<br />

comparisons <strong>in</strong> cross-cultural cultural research

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