Toward an Understanding of Cross-Cultural Differences in ...
Toward an Understanding of Cross-Cultural Differences in ...
Toward an Understanding of Cross-Cultural Differences in ...
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• should be taken <strong>in</strong>to account more <strong>of</strong>ten<br />
<strong>in</strong> cross-cultural cultural test<strong>in</strong>g <strong>in</strong> at least two<br />
ways:<br />
1. Their impact on results (<strong>an</strong>d implied bias<br />
toward or aga<strong>in</strong>st the hypothesis <strong>of</strong> <strong>in</strong>terest)<br />
should be acknowledged, both as trick <strong>an</strong>d<br />
trait<br />
• Response styles do not necessarily “expla<strong>in</strong><br />
away” subst<strong>an</strong>tive results<br />
2. Their impact should be measured more<br />
<strong>of</strong>ten (measures <strong>of</strong> perceived norms may be<br />
relev<strong>an</strong>t)