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Special Edition-07.pdf - Lahore School of Economics

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192<br />

Samina Shabir and Reema Kazmi<br />

Fig-3 Composition <strong>of</strong> Pakistan<br />

Textile Exports 2004-05<br />

Tents &<br />

Canvas, 61<br />

Towels, 462<br />

Madeups<br />

Incl.<br />

Bedwear,<br />

1679<br />

Knitwear<br />

(Hosiery),<br />

1467<br />

Art Silk<br />

Syntax, 268<br />

Ready Made<br />

Garments,<br />

984<br />

Other<br />

textile, 137<br />

Raw Cotton,<br />

108<br />

Yam, 983<br />

Fabrics, 1924<br />

Source: Pakistan Economic Survey, 2005-06<br />

Ready Made Garments Sector<br />

Pakistan, with total exports <strong>of</strong> around US$ 1 billion, has a meager<br />

share <strong>of</strong> 1% in the global apparel market. The apparel export product mix<br />

from Pakistan is heavily tilted towards men's wear and knitted garments.<br />

The major thrust <strong>of</strong> garments and made-ups exports from Pakistan is<br />

towards the USA market. The European Union is the second largest market<br />

for garment manufacturers from Pakistan. The major markets that Pakistani<br />

manufactures have so far not been able to explore are the Japanese, Far East<br />

and Middle East markets. These markets demand high product standards<br />

and in return <strong>of</strong>fer higher unit price realizations. The shift towards newer<br />

product and non-traditional markets can only be brought about by more<br />

emphasis on synthetic garments, and the development <strong>of</strong> a marketing and<br />

research infrastructure for the industry.<br />

The production <strong>of</strong> garments and made-ups in Pakistan is<br />

concentrated mainly in <strong>Lahore</strong>, Faisalabad and Karachi. These three clusters<br />

have their own specialties. Faisalabad caters more to home textiles, <strong>Lahore</strong> is<br />

the home <strong>of</strong> knitwear and Karachi lives up to its reputation <strong>of</strong> being “mini<br />

Pakistan,” having established itself both in the knit as well as the woven side<br />

<strong>of</strong> the industry.

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