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May/June 2007 Page 27<br />

WHO’S WHO - Petree<br />

Continued from page 26<br />

well the firm’s dedication to customer<br />

service.<br />

Petree will be responsible for resourcing<br />

Western Red Cedar not only for Lazy<br />

S, but also for Columbia Cedar, a sister<br />

company out of Kettle Falls, Wash., that<br />

also manufactures Western Red Cedar<br />

in tight knot tongue and groove, channel,<br />

decking and board with the same<br />

dedication to quality and service.<br />

Petree began his career in the industry<br />

30 years ago, working in production and<br />

sales. An avid outdoorsman, he enjoys<br />

hunting, boating, golfing and camping<br />

with his family. He and his wife of 30<br />

years, Linda, have two grown children<br />

and two grandsons.<br />

•<br />

CASH BARGAIN -<br />

Continued from page 4<br />

money up and was fond of saying he<br />

earned it back,” said Binney. The pair<br />

tore down the buildings on the property<br />

and sold the salvaged materials from it<br />

and all the buildings they were tearing<br />

down as used lumber. At the same time<br />

that the Depression was ending, they<br />

were earning a living from what had<br />

become a full-fledged lumber yard. Over<br />

the years, the area has become the<br />

depressed inner city.<br />

The current brother-sister team bought<br />

the business when their dad, Frank<br />

Binney retired, in 1993. To follow in their<br />

father’s footsteps was not either Wally or<br />

Betsy’s intent. As a bass guitar player in<br />

the 70s for the band Prisoner, Wally was<br />

on the road to fame and fortune when<br />

fate intercepted. A deal with Columbia<br />

records fell through when the band’s<br />

drummer, who had played with the<br />

Beach Boys, fell off a boat and drowned.<br />

Back in Kansas City, Binney resumed<br />

working for the family business, which<br />

he had started doing at the age of<br />

twelve. His fingers are still callused from<br />

strumming the bass, now years later,<br />

with his current band, Five Wrinkly<br />

Dogs. Betsy taught English at the<br />

Northwest Missouri State University in<br />

Maryville before deciding to come back<br />

to the family business, three years after<br />

Wally had returned.<br />

Business fluctuates, depending on the<br />

fortunes of the neighborhood, said<br />

Binney. “Hispanics are good customers.<br />

They pay cash, have lots of family influence,<br />

and as long as we’re not impacted<br />

with other factors, like when gas prices<br />

went up, we do well with the combination<br />

of product, people and pricing,” he<br />

acknowledged. “It’s a ‘pick up and go<br />

store’ with good customer service. Our<br />

employees know what they’re doing.<br />

They’re there to wait on people and help<br />

them out.”<br />

Some of those employees, numbering<br />

thirty between the four stores, have<br />

been with good-natured Binney and<br />

Calcara for many years. Manager<br />

Beverly Boldez, has worked at the company<br />

for 20 years, and Barry Findley in<br />

the door department, 30 years.<br />

Despite the security challenges of the<br />

low income locations, Binney foresees<br />

opening more surplus sites, progressing<br />

outward from the city. But the area<br />

would have to meet the economic level<br />

criteria. High income sectors would not<br />

be suitable, he said.<br />

Growing up during the Depression<br />

shaped Harriman’s business practices<br />

and lifestyle, as well as influencing<br />

Binney. His grandfather retired at age<br />

89, at which time he was drawing a<br />

salary of $24,000. He had kept his<br />

money in the business. Binney inherited<br />

Harriman’s frugal habits and as a result,<br />

he and his sister have never had to borrow<br />

money.<br />

His modern day kids, however, don’t<br />

seem to have picked up the basic business<br />

principle of taking in more than you<br />

spend, shrugged Binney. Son Cody did<br />

listen to his dad, however, to pursue a<br />

more practical side of his chosen direction<br />

in the music field and is studying<br />

recording engineering. Daughter Erin, is<br />

at her dad’s side, learning the family<br />

business.<br />

Cash Bargain prices are about as good<br />

as it gets. Yet Binney still hears ol’timers<br />

yammering that they can’t see how people<br />

can afford to build a house these<br />

days, just as they did when he was<br />

twelve, working for his dad. “Things<br />

were $1.00. Roll roofing used to come<br />

with a bag of nails and a can of tar. I can<br />

remember father and I agonized when<br />

sheetrock was $2.99 and we had to<br />

raise it to $3.01 and what that would do,<br />

and now its $9.29 a sheet,” reminisced<br />

Binney.<br />

Channeling off-grade materials into<br />

housing construction not only fulfills a<br />

need for affordability. It’s also good<br />

stewardship of natural resources.<br />

•<br />

West Coast<br />

Business Trends<br />

Continued from page 9<br />

are running at 10 to 20 percent off our<br />

capacity production of Cedar specialty<br />

products. Fortunately we are diversified.<br />

If we don’t have the clear wood we need<br />

for one product, we can produce more<br />

lattice or more of another product that<br />

doesn’t require the highest quality to<br />

make. Right now we see a big demand<br />

for 2x4 eight-foot rails, but no supply is<br />

available. There is also a lot of demand<br />

to help you get material that is scarce or<br />

sell material that isn’t scarce.”<br />

Gene Doroshenko, also with<br />

Bakerview, said, “Cedar is very tight and<br />

we have been working extremely hard to<br />

find it. We pick up a couple of thousand<br />

feet here or there, instead of the usual<br />

truckload. Because we inventory, we<br />

can put together a truckload, but instead<br />

of the usual two items, there might be as<br />

many as 10 items on the truck.”<br />

Across the border in Tumwater, Wash.,<br />

Michael Bryan, sales manager for Welco<br />

said, “We are a Western Red Cedar seller<br />

and buyer. We produce Cedar at our<br />

sawmills, but we also buy outside material<br />

to sell. Our customers are cautious,<br />

no one is buying huge inventories, only<br />

for immediate needs. We are seeing an<br />

uptick in activity and orders are picking<br />

up. However, I see buying ahead consisting<br />

mainly of fill-in and I see shorter<br />

order files ahead for our Cedar products.”<br />

Gary Knight of R B Lumber, Oregon<br />

City, Ore., said, “Cedar is a three tiered<br />

market right now. Domestic Western<br />

Red Cedar is in tight supply and it is fairly<br />

high priced. Imported material such as<br />

the stuff they call Chinese Cedar, is<br />

plentiful and very reasonable in price.<br />

Then there is the S1S two edged low<br />

grade domestic material that is remanufactured<br />

into fencing. This market is very<br />

strong. Domestic sawmills are getting a<br />

lot of pressure from imported species.<br />

Continued on page 28<br />

THE RIGHT ATTITUDE<br />

AND THE RIGHT ALTITUDE........<br />

Quality softwood lumber and<br />

studs manufactured in the USA<br />

QUALITY STARTS WITH HIGH ALTITUDE, FINE<br />

TEXTURED TIMBER FROM EASTERN OREGON, A REGION<br />

NOTED FOR ITS HIGH QUALITY TIMBER.<br />

IT’S MANUFACTURED INTO PREMIUM STUDS AND QUALITY<br />

LUMBER BY PEOPLE WITH THE RIGHT ATTITUDE..........<br />

John Day, Oregon<br />

Contact Mark Majors<br />

1-541-575-2602<br />

markm@drjlumber.com<br />

For quality softwood<br />

lumber in<br />

Ponderosa Pine<br />

for 7/4x6 No. 2 clear material, but there<br />

is no supply.”<br />

Archie Rafter of Sawarne Lumber,<br />

Richmond, B.C., said, “Supply and<br />

demand are imbalanced now. Logs are<br />

tight and it is a supply driven market.<br />

Activity is fairly spotty, but we are still<br />

seeing business being done. There is<br />

some reluctance from buyers due to<br />

high prices. We don’t see a ‘wall of<br />

wood’ suddenly arriving from Cedar<br />

mills, so there is no reason to expect<br />

prices to decline. We don’t expect a<br />

quick resupply of Cedar. We are staying<br />

busy, even though we are selling from a<br />

lean woodpile. To be successful in the<br />

Cedar market right now you have to be<br />

quick and creative.”<br />

Dave McCloskey with Bakerview<br />

Forest Products, Abbotsford, B.C., said,<br />

“We are finding lots of demand for<br />

Cedar, but supply is still short. We see<br />

small volumes, dribs and drabs becoming<br />

available. Prices are still going up<br />

and you see big dollars for clear material.<br />

It is available if you are willing to pay<br />

the price. The exchange rate keeps<br />

going up. Right now it is just over 87<br />

cents to the dollar. Although Western<br />

Red Cedar is our bread and butter, we<br />

also sell Douglas Fir, Hemlock and other<br />

species. Due to beetle kiln there is an<br />

abundance of Spruce available now and<br />

prices are coming down. I have only<br />

been in the industry seven months. For<br />

a newcomer it is harder because you<br />

don’t have those long term relationships<br />

Prairie City, Oregon<br />

Prairie<br />

Wood<br />

Products<br />

Wallowa, Oregon<br />

Contact Brenda Lovell<br />

1-541-575-4516<br />

brenda.l@centurytel.net<br />

For premium studs in Douglas<br />

Fir/Larch, White Fir,<br />

Lodgepole and Ponderosa Pine

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