How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs

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How anointing works 1) Personal Knowledge of your CEO & Customers: You know who they are and how they think. You’re not guessing. 2) Trust: Credibility and respect from top management and working peers. FULL support for marketing from ALL in the company. 3) Anointing: CEO listens, agrees, supports your decisions and actions. 10
You will know you are truly anointed when you become your CEO’s trusted advisor. We are talking beyond “acceptance.” 11
Page 1 and 2: How to Optimize Your CEO’s Anoint
Page 3 and 4: Your Challenges
Page 5 and 6: What do you want from this? • New
Page 7 and 8: Fortunately, doing one thing differ
Page 9: Fact #1: You can’t sell successfu
Page 13 and 14: Sales CEOs Reactive Visionary Stres
Page 15 and 16: Finance CEOs Reactive Visionary Str
Page 17 and 18: Marketing CEOs Reactive Visionary S
Page 19 and 20: Serial Entrepreneur Reactive Vision
Page 21 and 22: Start thinking: • How can I help
Page 23 and 24: The Customer Community 23
Page 25 and 26: Company-centric sales process Sales
Page 27 and 28: The Solution
Page 29 and 30: What ARE their questions? • Who a
Page 31 and 32: How to answer their questions: Ask
Page 33 and 34: What will you learn? • Why they b
Page 35 and 36: What customers AND CEOs want 1. Edu

How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs

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