How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs

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What should you ask them? • How do you feel about our product/service? • What was your buying process? • Are our prices fair? • What is your biggest problem/challenge? • What trends do you see in your/our market? • If you were the CEO of our company tomorrow, what would you fix? • What did you type into Google when you first started searching? How would you refine? • Anything I should have asked? 32
What will you learn? • Why they bought* • How they bought, including who was involved • What their concerns and questions were • How you satisfied those concerns/answered their questions • What they now tell others • What they typed into Google – FIRST (not what is in your web logs) • Trends and challenges (your opportunities) • Weaknesses of competitors • What you should be saying and where you should be saying it • What is broken, what should be fixed 33
Page 1 and 2: How to Optimize Your CEO’s Anoint
Page 3 and 4: Your Challenges
Page 5 and 6: What do you want from this? • New
Page 7 and 8: Fortunately, doing one thing differ
Page 9 and 10: Fact #1: You can’t sell successfu
Page 11 and 12: You will know you are truly anointe
Page 13 and 14: Sales CEOs Reactive Visionary Stres
Page 15 and 16: Finance CEOs Reactive Visionary Str
Page 17 and 18: Marketing CEOs Reactive Visionary S
Page 19 and 20: Serial Entrepreneur Reactive Vision
Page 21 and 22: Start thinking: • How can I help
Page 23 and 24: The Customer Community 23
Page 25 and 26: Company-centric sales process Sales
Page 27 and 28: The Solution
Page 29 and 30: What ARE their questions? • Who a
Page 31: How to answer their questions: Ask
Page 35 and 36: What customers AND CEOs want 1. Edu

How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs

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