How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs

More documents

Recommendations

Info

Technical CEOs Reactive Visionary Stress Company-centric Stats Process Customer-centric Stories Tony Hsieh, CEO of Zappos Key Characteristics: • Logical • Inclusive • Very process-oriented Best tools: • Empirical evidence, supported by stats 14
Finance CEOs Reactive Visionary Stress Process Company-centric Stats Customer-centric Stories Meg Whitman, CEO of HP Key Characteristics: • Can be elitist/exclusionary • Doesn’t excite easily Best tools: • Gather as much statistical data as you can, at every touch point 15
Page 1 and 2: How to Optimize Your CEO’s Anoint
Page 3 and 4: Your Challenges
Page 5 and 6: What do you want from this? • New
Page 7 and 8: Fortunately, doing one thing differ
Page 9 and 10: Fact #1: You can’t sell successfu
Page 11 and 12: You will know you are truly anointe
Page 13: Sales CEOs Reactive Visionary Stres
Page 17 and 18: Marketing CEOs Reactive Visionary S
Page 19 and 20: Serial Entrepreneur Reactive Vision
Page 21 and 22: Start thinking: • How can I help
Page 23 and 24: The Customer Community 23
Page 25 and 26: Company-centric sales process Sales
Page 27 and 28: The Solution
Page 29 and 30: What ARE their questions? • Who a
Page 31 and 32: How to answer their questions: Ask
Page 33 and 34: What will you learn? • Why they b
Page 35 and 36: What customers AND CEOs want 1. Edu

How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs

Create successful ePaper yourself

Delete template?

Save as template?