How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs
How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs
How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs
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Start thinking:<br />
• <strong>How</strong> can I help the CEO meet his/her goals, while at<br />
the same time helping cus<strong>to</strong>mers meet their goals?<br />
• <strong>How</strong> should I be reporting on progress?<br />
• <strong>How</strong> can I make sure that we are relevant and<br />
attractive <strong>to</strong> cus<strong>to</strong>mers?<br />
• What can I do about the fact that buyers are ignoring<br />
marketing and sales?<br />
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