How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs
How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs
How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs
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Fact #1: You can’t sell successfully <strong>to</strong><br />
cus<strong>to</strong>mers until you have sold your<br />
approach and vision <strong>to</strong> your CEO (or<br />
other direct boss).<br />
Fact #2: You can use the same<br />
method <strong>to</strong> sell <strong>to</strong> cus<strong>to</strong>mers that you<br />
will use <strong>to</strong> sell <strong>to</strong> your CEO.<br />
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