How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs
How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs
How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Legal CEOs<br />
Reactive<br />
Visionary<br />
Stress<br />
Process<br />
Frank Blake, CEO <strong>of</strong> Home Depot<br />
Company-centric<br />
Stats<br />
Cus<strong>to</strong>mer-centric<br />
S<strong>to</strong>ries<br />
Key Characteristics:<br />
• Can see both sides<br />
• Weak on processes<br />
Best <strong>to</strong>ols:<br />
• Numbers, numbers,<br />
numbers<br />
• Empirical evidence<br />
16