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How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs

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Legal CEOs<br />

Reactive<br />

Visionary<br />

Stress<br />

Process<br />

Frank Blake, CEO <strong>of</strong> Home Depot<br />

Company-centric<br />

Stats<br />

Cus<strong>to</strong>mer-centric<br />

S<strong>to</strong>ries<br />

Key Characteristics:<br />

• Can see both sides<br />

• Weak on processes<br />

Best <strong>to</strong>ols:<br />

• Numbers, numbers,<br />

numbers<br />

• Empirical evidence<br />

16

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