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How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs

How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs

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<strong>Marketing</strong> CEOs<br />

Reactive<br />

Visionary<br />

Stress<br />

Process<br />

Company-centric<br />

Stats<br />

Cus<strong>to</strong>mer-centric<br />

S<strong>to</strong>ries<br />

Steve Jobs, CEO <strong>of</strong> Apple<br />

Key Characteristics:<br />

• Visionary<br />

• Cus<strong>to</strong>mer DRIVEN<br />

Best <strong>to</strong>ols:<br />

• Likes s<strong>to</strong>ries, but back<br />

with facts<br />

• Keep moving!<br />

17

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