How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs
How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs
How to Optimize Your CEO's Anointing of Your Marketing ... - meclabs
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<strong>Marketing</strong> CEOs<br />
Reactive<br />
Visionary<br />
Stress<br />
Process<br />
Company-centric<br />
Stats<br />
Cus<strong>to</strong>mer-centric<br />
S<strong>to</strong>ries<br />
Steve Jobs, CEO <strong>of</strong> Apple<br />
Key Characteristics:<br />
• Visionary<br />
• Cus<strong>to</strong>mer DRIVEN<br />
Best <strong>to</strong>ols:<br />
• Likes s<strong>to</strong>ries, but back<br />
with facts<br />
• Keep moving!<br />
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