The Secret to a Successful Product Launch: - Emerson Consultants ...

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Questions to Ask How does the “global” cost of the procedure compare with the cost of the gold standard? Economic data collection during trial Depending on these answers is the technology cost effective i.e. shows more value for the money spent when compared to reasonable alternative? Improve net health outcomes Copyright Emerson Consultants, Inc. 2011 10
Questions to Ask What is the competition doing? ClinicalTrials.gov Abstracts, Posters, Presentations at Professional Society meetings Reimbursement initiatives (coding meetings, payer coverage meetings) FDA Panel meetings Copyright Emerson Consultants, Inc. 2011 11
Page 1 and 2: The Secret to a Successful Product
Page 3 and 4: Objectives Understand why it is cri
Page 5 and 6: Why the Need to Integrate Strategie
Page 7 and 8: Questions to Ask What does the FDA
Page 9: Questions to Ask Can the technology
Page 13 and 14: “A” Team REGULATORY AFFAIRS CLI
Page 15 and 16: Clinical Research Produce clinical
Page 17 and 18: Marketing Create procedure awarenes
Page 19 and 20: Product Development Phases Phase I:
Page 21 and 22: Copyright Emerson Consultants, Inc.
Page 23 and 24: Phase I:Conceptualization Key integ
Page 27 and 28: Phase II: Verification Milestones:
Page 29 and 30: Develop Clinical Protocol Protocol
Page 33 and 34: Phase III: Validation Milestones Co
Page 35: Payer Value Proposition Validate to
Page 38 and 39: Phase IV: Commercialization Key Int
Page 40: Key Functional Group Activities by
Page 46 and 47: Final Thoughts… “Integration”
Page 48 and 49: Thank You Kelli Hallas Executive Vi

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