The Secret to a Successful Product Launch: - Emerson Consultants ...
The Secret to a Successful Product Launch: - Emerson Consultants ...
The Secret to a Successful Product Launch: - Emerson Consultants ...
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Marketing and Sales Plan<br />
Cus<strong>to</strong>mer Field Staff <strong>Product</strong> Marketing Plan Market Development Plan<br />
Direct sales reps vs.<br />
distribu<strong>to</strong>rs<br />
FCE/clinical support<br />
staff<br />
Service and order<br />
entry staff<br />
Locations<br />
Numbers (# accounts<br />
per staff)<br />
Qualifications<br />
<strong>Product</strong> positioning<br />
<strong>Product</strong> promotion<br />
materials<br />
<strong>Product</strong> pricing<br />
Target cus<strong>to</strong>mers/<br />
accounts<br />
Sales plans <strong>to</strong> reach<br />
target cus<strong>to</strong>mers<br />
<strong>The</strong>rapy positioning<br />
<strong>The</strong>rapy clinical results<br />
promotion materials<br />
<strong>The</strong>rapy education plans<br />
(use of KOLs/clinical results)<br />
Audits <strong>to</strong> find patients/<br />
best practice studies<br />
Post-approval studies<br />
Shared Plans<br />
Sales training materials and plans<br />
Technical/clinical training materials and plans<br />
Public relations<br />
Website strategies<br />
Copyright <strong>Emerson</strong> <strong>Consultants</strong>, Inc. 2011<br />
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