The Secret to a Successful Product Launch: - Emerson Consultants ...
The Secret to a Successful Product Launch: - Emerson Consultants ...
The Secret to a Successful Product Launch: - Emerson Consultants ...
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Claims Matrix<br />
Device Description: Implantable device<br />
Indications for Use: Weight reduction in morbidly obese patients with a BMI >35 with two co-morbidities who have failed<br />
six months of conservative weight reduction alternatives<br />
Claim Category<br />
Benefit Statement<br />
describing Claim<br />
Clinical Data<br />
Requirements<br />
Regula<strong>to</strong>ry<br />
Implications<br />
Reimbursement<br />
Risk for Approval<br />
of Claim<br />
Weight Reduction Reversible<br />
Minimally Bridge <strong>to</strong> reduction<br />
In comorbidities<br />
invasive surgery<br />
100% 50% Reduction Lose excess enough reversible<br />
in Apnea glycemic pos<strong>to</strong>perative<br />
<strong>to</strong> qualify (diabetic serious for Index surgery index)<br />
weight<br />
without loss index Hypopnea<br />
adverse (obstructive complications<br />
(e.g., CABG) events sleep<br />
apnea)<br />
Moderate • N=300 Type Moni<strong>to</strong>ring Smaller II, diagnosed population<br />
severe of AE’s<br />
OSA • 3 within during Sicker year 2 clinical Follow-up<br />
population yrs trial<br />
• Not Study Shorter insulin design duration follow-up –– 3.5<br />
<strong>to</strong> dependent reverse 4 yrs procedure<br />
• Can Outcome: be singlel reduction arm I<br />
HbA1c<br />
• Class Precedent Preclinical Pre-clinical Shorter III regula<strong>to</strong>ry IDE/PMA testing drug and<br />
&<br />
• pathway device Precedent pilot studies<br />
trials trials<br />
• Precedent for Statistical No OSA long-term therapies trials<br />
• for OSA significance claims alternate therapies will may<br />
therapies Class be needed II <strong>to</strong><br />
• Regula<strong>to</strong>ry support claim<br />
pathway<br />
precedents<br />
• Coverage Important Collect Will payer endpoints decisions reimburse <strong>to</strong><br />
mandate substantiate for decisions two payers surgeries?<br />
co-clinicamorbidities<br />
and mandate economic %EWL<br />
• acceptable benefit Study sites for must<br />
coverage be within bariatric<br />
COE network<br />
Low<br />
High Moderate<br />
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