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The Secret to a Successful Product Launch: - Emerson Consultants ...

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Critical Components of the<br />

“Blueprint”<br />

<strong>Product</strong> Development Phases<br />

Miles<strong>to</strong>nes (what you want <strong>to</strong> achieve)<br />

Functional groups (who is involved in the specific activity<br />

<strong>to</strong> reach the miles<strong>to</strong>ne)<br />

Key integrated activities (what specifically is being<br />

done <strong>to</strong> ensure the miles<strong>to</strong>ne)<br />

Copyright <strong>Emerson</strong> <strong>Consultants</strong>, Inc. 2011<br />

18

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