The Secret to a Successful Product Launch: - Emerson Consultants ...

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Disclaimer The information contained in this presentation is provided for educational purposes only. Brand manufacturers should contact the appropriate entities for product-specific guidance. The examples cited in this presentation are not reflective of any Emerson Consultants, Inc. projects. No information contained within this document may be used without the consent of Emerson Consultants, Inc. Copyright Emerson Consultants, Inc. 2011 2
Objectives Understand why it is critical to integrate strategies early in the development phase Focus on how to integrate four completely unique strategies Discuss how successfully integrating strategies can impact your business Determine when and what to integrate into the process Create a “blueprint” template for your unique technology to have a positive impact on product launch Copyright Emerson Consultants, Inc. 2011 3
Page 1: The Secret to a Successful Product
Page 5 and 6: Why the Need to Integrate Strategie
Page 7 and 8: Questions to Ask What does the FDA
Page 9 and 10: Questions to Ask Can the technology
Page 11 and 12: Questions to Ask What is the compet
Page 13 and 14: “A” Team REGULATORY AFFAIRS CLI
Page 15 and 16: Clinical Research Produce clinical
Page 17 and 18: Marketing Create procedure awarenes
Page 19 and 20: Product Development Phases Phase I:
Page 21 and 22: Copyright Emerson Consultants, Inc.
Page 23 and 24: Phase I:Conceptualization Key integ
Page 27 and 28: Phase II: Verification Milestones:
Page 29 and 30: Develop Clinical Protocol Protocol
Page 33 and 34: Phase III: Validation Milestones Co
Page 35: Payer Value Proposition Validate to
Page 38 and 39: Phase IV: Commercialization Key Int
Page 40: Key Functional Group Activities by
Page 46 and 47: Final Thoughts… “Integration”
Page 48 and 49: Thank You Kelli Hallas Executive Vi

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