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STYLE
WOOLRICH WOOLEN MILLS
FOUNDED: 1830 BY JOHN RICH, WOOLRICH, PA
140 MAXIM NOVEMBER 2010
WOOLRICH parka,
$505
Why you care: Because certain staples like rugged parkas and buffalo plaid
fl annel shirts look as good on Johnny Depp or Jay-Z as on Paul Bunyan, proving
that some things never go out of style.
Philosophy: “We are the longest continuously operating outdoor apparel manu -
facturer in the United States, ever since our founder was selling wool to lumberjacks
and sawmill workers out of a mule cart,” says executive VP Brian Mangione
of the 180-year-old brand. “One of the Woolrich classics, the arctic parka, was
worn by workers building the Alaskan pipeline,” notes creative director Andrea
Crane. “So we updated the fi t and reinvented the jacket for the modern man.”
L.L.BEAN parka,
$199
WOOLRICH vest, $69 WOOLRICH woodsman shirt,$245
shirt, $245
L.L.BEAN wool henley, $45
L.L.BEAN
FOUNDED: 1912 BY LEON LEONWOOD BEAN, FREEPORT, ME
Why you care: Because you’re going for the perfect blend of Hemingway and
Alex P. Keaton. Rag sweaters, duck boots—no one does the rugged-prepster look
better, or more affordably, than L.L.Bean.
Philosophy: “L.L. once said, ‘If you get lost, go back to camp,’ and I think a lot of
brands are looking to ‘home base’ to be reminded of their identity,” says Alex
Carleton, the creative director who’s giving the label a modern update with the
L.L.Bean Signature line. “We possess nearly a century of brand history, so
we look at the present and are inspired by the future, but we use the past as the
framework for building the brand.”
STYLING, TERRY LEWIS/BEAUTY & PHOTO.
FOR BUYING INFORMATION, SEE PAGE146.