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STYLE J.CREW FOUNDED: 1983, NEW YORK Why you care: Because since launching their “men’s store” in 2008, J.Crew has done the work for you—not only with their own ruggedly preppy staples but also through the other classic brands they carefully curate and stock. Philosophy: “Traditionally, guys aren’t shoppers, so we try to make their lives easier by offering edited selections of our favorite styles and brands,” says designer Frank Muytjens. “We’re not too precious in what we design: masculine, tough, but elegant. Americana gives everything a purpose, with truly functional details, so everything we do is a product of that, a product of our heritage.” SHOP HERE 142 MAXIM NOVEMBER 2010 J. CREW shirt, $72 J. CREW waffl e tee, $35 J. CREW vintage cords, $70 GITMAN BROS. shirt, $175 GITMAN BROS. shirt, $155 GITMAN BROS. fl annel tie, $70 CONTEXT MADISON, WI Since opening in 2005, Ryan Huber and Sam Parker have offered denim addicts the very best. “Guys are becoming more interested in where and how things are made and less interested in sweatshop garbage,” says Huber. “U.S. brands are proud of their heritage, and we show that to our customers.” contextclothing.com Brands: Gitman Vintage, Band of Outsiders, Engineered Garments GITMAN BROS. shirt, $175 GITMAN BROS. FOUNDED: 1978 BY ALFRED AND SHELDON GITMAN, ASHLAND, PA Why you care: Because the legendary masters of the perfect button-down— who have long been churning out classics for other labels—have retooled their own brand with the Vintage line, featuring slimmer fi ts and shorter cuts. Philosophy: “The renewed interest in Americana is a reaction to big-brand global capitalism—local ‘made in the U.S.A.’ quality trumps global quantity,” says Chris Olberding, creative director of Gitman Vintage. “I’m not a designer, though; I’ve been with Gitman for a while, working on shirt production with Burberry and Thom Browne. I’m really more of a curator of the archive.” ODIN NEW YORK CITY “People want to go back to comfort and things that are familiar,” says co-owner Paul Birardi, who founded the downtown fashion mecca—which stocks both the old and the new—in 2004 with Eddie Chai.” Plus Americana tends to be a little rough around the edges and confi - dent. Chicks like that.” odinnewyork.com Brands: Rag & Bone, Woolrich Woolen Mills, Florsheim by Duckie Brown BLACKBIRD AND THE FIELD HOUSE SEATTLE, WA “Old-school American brands just make me smile: Quoddy, Alden, and Filson,” says owner Nicole Miller, who opened the Field House in 2009. “They’re all really small companies that stand true to their heritage and refuse to sell out.” blackbirdballard.com Brands: Pendleton, Levi’s Vintage, RRL, Filson, Red Wing
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