outdoors-participation-report-v2

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To have fun with friends • 90% of all participants take part to have fun and enjoy themselves. • Simply having fun with friends is the top motivator for those under 18 years old. • 31% of participants first took part in their main activity with friends who are already active in the activity or wanted to try the activity - second biggest influence in attracting new participants to outdoor activity after family. To enjoy the scenery/ be close to nature • Research shows that developing a ‘connection’ with nature, such as enjoyment of scenery and wildlife at favourite places, becomes the more important factor in maintaining levels of physical activity. • Visits taken by 55 years plus are more likely than those taken by the rest of the population to involve walking without a dog and to be motivated by enjoyment of scenery and wildlife. Alternative to traditional sport • A growing proportion of young people are choosing ‘lifestyle sports’ as an alternative to more traditional school based sports either as a means of identifying themselves through recognisable styles, expressions and attitudes that develop in and around the activity, or because they have been alienated from more traditional/ institutionalised sports. For fresh air and to enjoy the weather • 40% of the population would prefer to take their exercise outdoors, primarily for the fresh air. 22 23
To relax and de-stress/get away from modern life • 92% of people participate outdoors to relax and de-stress. Being active outdoors provides a return to nature and the natural environment - this works as the perfect antidote to the stresses of modern day living. • For 18 to 24 years, relaxation and exercise become the top motivations. The outdoors provides a breathing space, away from family or peer pressures; a place where they can do what they want; where they can relax and feel free; a comfortable place, without adults, where they won’t be told to go away; a place to have a good time with friends. • Extensive research by Natural England shows strong correlations between outdoor exercise and preventing obesity, diabetes and depression. 24 25
Page 1 and 2: Getting Active Outdoors: A study of
Page 3 and 4: The research looks at the outdoors
Page 5 and 6: Stakeholder Map The Outdoors sector
Page 7 and 8: Outdoors Sports and Activities Defi
Page 9 and 10: Outdoors Participation Traditional
Page 11: Outdoors Participant Profile Why an
Page 15 and 16: Common barriers facing specific gro
Page 17 and 18: Sense of being part of and explorin
Page 19 and 20: Put their body on the line and cont
Page 21 and 22: Who: • Highest Equal proportion o
Page 23 and 24: Who: • Highest Predominantly prop
Page 25 and 26: FAMILY 30% 59% 61% Who: • Predomi
Page 27 and 28: Predominantly young people who are
Page 29 and 30: Outdoors Participant Profile Who Th
Page 31 and 32: Active families • Slightly more p
Page 33 and 34: Outdoors Participant Profile 40% 35
Page 35 and 36: Outdoors Participant Profile When T
Page 37 and 38: Outdoors Participant Profile What T
Page 39 and 40: Combination of outdoor activities
Page 41 and 42: Type of activities vary considerabl
Page 43 and 44: Use of technology to enter, engage
Page 45 and 46: How the profile varies across the s
Page 47 and 48: Providing Outdoor Adventures in the
Page 49 and 50: Understanding the Complex Provider
Page 51 and 52: Provider Family: Sport and Active R
Page 53 and 54: • Educational Establishments From
Page 55 and 56: Issues and Challenges This is an in
Page 57 and 58: Trends There has been success in us
Page 59 and 60: Mapping Participation with Provisio
Page 61 and 62: This section provides detail on the
Page 63 and 64:
Provision Profiling Tool Activity P
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