outdoors-participation-report-v2

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Seasonal Participation Participation in outdoors activities vary across the seasons • Of all outdoors participants, 61% participate throughout the year and a further 16% participate most of the year (three seasons). • Fitness in Nature are most likely to participate all year around/most of the year. • 90% of those that hill walk/ramble/Nordic walk; 58% of those who do outdoor fitness classes; 58% of those who mountaineer do so throughout the year. • 70% of those who do watersports; 46% of those who mountain bike; 46% of those who swim outdoors participate in the summer only. • Of all watersports, angling is the activity that is most likely to be undertaken in the winter months and throughout the year (Watersports Participation Survey 2013). • Participants are likely to swap their activity dependent on the season – skiing in the winter months and mountain biking across the other seasons. 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Spring only (March-May) Summer only (June-August) Autumn only September- November) Winter only (December- February) Half of the year (2 seasons) Most of the year (3 seasons) Spring only (March-May) Explorer Adventurer Fitness in Nature Thrill Seeker Challenger Freestyler Tribe Member Learner “What time of year do you participate?” Outdoor Participation Survey 2014 ‘When’ continued... Explorer Adventurer Fitness in Nature Thrill Seeker Challenger Freestyler Tribe Member Learner 70 71
Outdoors Participant Profile What This section covers the range of outdoors activities participants access; looking at the common combinations of activities, trends and preferences. What the different participant segments want in terms of provision is also explored here. The outdoors offers something for everyone • On average outdoors participants participate in four outdoor activities. • Of the 26.2 million people who enjoy the outdoors, walking is the most popular activity - 76% of all visits. 49% of all visits involved walking with a dog. 27% of all visits involved walking without a dog (MENE, 2013). • 55% of dog walkers also hike (Commercial Consumer Data Source, ’14). • Outdoors participants are most likely to hill walk/ramble (27%). 66% of walkers have a preference towards short hikes. 79% of multi-day hikers also participate in day-long hikes (Commercial Consumer Data Source, ’14). • Swimming, road cycling and going to the gym are the main other activities enjoyed by all outdoors participants (Commercial Consumer Data Source, ’14). • The Watersports Participation Survey 2013 reports a 2.2% point decline in overall watersports activities. Only canoeing has increased participation. • Out of the 93 million day visits for active pursuits/sports in 2012: 75 million were for long walks/hikes/rambles; nine million were for running and orienteering; nine million were for ‘outdoor sports’ (GB Day Visits 2012, Visit England). • Walking/trekking holiday market is robust, but cycling, sailing and niche activity (gorge scrambling, paragliding etc.) holidays are seeing the greatest growth (Cumbria Tourism, Adventure Capital Strategy 2009-18). Active Outdoors: 8.96m Angling 4% Assault Course/Boot Camp 1% Strenuous Walking 27% Camping (campsite) 24% Snowsports 2% Running 7% Rowing/Sailing 1% Outdoor Swimming/Diving 1% Orienteering 4% Mountaineering 14% Camping (wild or backpack) 3% Canoeing/Paddle Boarding 2% Horse Riding 2% Lifestyle Activities 1% Mountain Biking/Cydo Cross 9% Lifestyle Activities: Dragon Boating, Kite Surfing, Parkour, Skateboarding, Surfing, Windsurfing, Rafting, High Ropes, BMX Mountaineering: Abseiling, Climbing, Mountaineering Strenuous Walking: Gorge Walking, Strenuous Walking, Nordic Walking, Rambling “Highlight the one activity that is he main outdoor activity you participate in?” Outdoor Participation Survey 2014 72 73
Page 1 and 2: Getting Active Outdoors: A study of
Page 3 and 4: The research looks at the outdoors
Page 5 and 6: Stakeholder Map The Outdoors sector
Page 7 and 8: Outdoors Sports and Activities Defi
Page 9 and 10: Outdoors Participation Traditional
Page 11 and 12: Outdoors Participant Profile Why an
Page 13 and 14: To relax and de-stress/get away fro
Page 15 and 16: Common barriers facing specific gro
Page 17 and 18: Sense of being part of and explorin
Page 19 and 20: Put their body on the line and cont
Page 21 and 22: Who: • Highest Equal proportion o
Page 23 and 24: Who: • Highest Predominantly prop
Page 25 and 26: FAMILY 30% 59% 61% Who: • Predomi
Page 27 and 28: Predominantly young people who are
Page 29 and 30: Outdoors Participant Profile Who Th
Page 31 and 32: Active families • Slightly more p
Page 33 and 34: Outdoors Participant Profile 40% 35
Page 35: Outdoors Participant Profile When T
Page 39 and 40: Combination of outdoor activities
Page 41 and 42: Type of activities vary considerabl
Page 43 and 44: Use of technology to enter, engage
Page 45 and 46: How the profile varies across the s
Page 47 and 48: Providing Outdoor Adventures in the
Page 49 and 50: Understanding the Complex Provider
Page 51 and 52: Provider Family: Sport and Active R
Page 53 and 54: • Educational Establishments From
Page 55 and 56: Issues and Challenges This is an in
Page 57 and 58: Trends There has been success in us
Page 59 and 60: Mapping Participation with Provisio
Page 61 and 62: This section provides detail on the
Page 63 and 64: Provision Profiling Tool Activity P

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