outdoors-participation-report-v2

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Age Upward trend across all ages • MENE (2013/14) reported all age groups currently show an overall upward trend. • The fastest growing demographics in the outdoor market are older people, with people aged 55 and over being the group most motivated by health and exercise (50%). Motivations, activities and environments vary by age • Younger age groups are more likely to be Challengers, Tribe Members and Learners. • Older age groups are more likely to be Explorers and Fitness in Nature. 45% 40% 35% 30% 25% 20% 15% Explorer Adventurer Fitness in Nature Thrill Seeker Challenger Freestyler Tribe Member Learner 10% 5% 0% 0-5 6-10 11-15 16-18 19-23 24-34 35-44 45-54 55-64 65-74 75+ “What is your age?” Outdoor Participation Survey 2014 Source: Annual Report from the Monitor of Engagement with the Natural Environment 2013-14 survey, Natural England. ‘Who’ continued... 58 59
Active families • Slightly more people participate who do not have children U18 years (55%). However, those that do have children U18 years participate more frequently. • Fitness and Nature and Adventurer are more likely to have Children U18 years. • Taking part in day visits for active pursuits/sports were more likely to involve those with children (GB Day Visits 2012, Visit England). • Approximately 70% of all children who participate outdoors do so with an adult from their household. 15% of all children took visits with their grandparents (MENE, ’13). Once connected to nature, committed for life • 43% start participating before 15 years and 100% started before 23 years (a similar pattern was reported in the recent Snowsports and Watersports Participation surveys, 2013). • Early exposure to outdoor activities can make a lasting impression. More who are introduced to outdoors activities as children and adolescents grow up to choose an active outdoors lifestyle. Explorers start at an early age whilst other segments are more likely to start in early teens. • 15% more people in the UK aged over 55 had enjoyed outdoor experiences in their childhood compared to people between 15 and 34 years old. 92% of the British public agree that these experiences are still important to children today, and 82% agree that schools should play a role in providing them to all children (RSPB, Every Child Outdoors, 2010). 45% 40% 35% 30% 25% 20% 15% Explorer Adventurer Fitness in Nature Thrill Seeker Challenger Freestyler Tribe Member Learner 10% 5% 0% 0-5 6-10 11-15 16-18 19-23 24-34 35-44 45-54 55-64 75+ “What age did you start participating?” Outdoor Participation Survey 2014 ‘Who’ continued... 60 61
Page 1 and 2: Getting Active Outdoors: A study of
Page 3 and 4: The research looks at the outdoors
Page 5 and 6: Stakeholder Map The Outdoors sector
Page 7 and 8: Outdoors Sports and Activities Defi
Page 9 and 10: Outdoors Participation Traditional
Page 11 and 12: Outdoors Participant Profile Why an
Page 13 and 14: To relax and de-stress/get away fro
Page 15 and 16: Common barriers facing specific gro
Page 17 and 18: Sense of being part of and explorin
Page 19 and 20: Put their body on the line and cont
Page 21 and 22: Who: • Highest Equal proportion o
Page 23 and 24: Who: • Highest Predominantly prop
Page 25 and 26: FAMILY 30% 59% 61% Who: • Predomi
Page 27 and 28: Predominantly young people who are
Page 29: Outdoors Participant Profile Who Th
Page 33 and 34: Outdoors Participant Profile 40% 35
Page 35 and 36: Outdoors Participant Profile When T
Page 37 and 38: Outdoors Participant Profile What T
Page 39 and 40: Combination of outdoor activities
Page 41 and 42: Type of activities vary considerabl
Page 43 and 44: Use of technology to enter, engage
Page 45 and 46: How the profile varies across the s
Page 47 and 48: Providing Outdoor Adventures in the
Page 49 and 50: Understanding the Complex Provider
Page 51 and 52: Provider Family: Sport and Active R
Page 53 and 54: • Educational Establishments From
Page 55 and 56: Issues and Challenges This is an in
Page 57 and 58: Trends There has been success in us
Page 59 and 60: Mapping Participation with Provisio
Page 61 and 62: This section provides detail on the
Page 63 and 64: Provision Profiling Tool Activity P

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