outdoors-participation-report-v2

Seasonal Participation
Participation in outdoors activities vary across the seasons
• Of all outdoors participants, 61% participate throughout the year and a
further 16% participate most of the year (three seasons).
• Fitness in Nature are most likely to participate all year around/most of the year.
• 90% of those that hill walk/ramble/Nordic walk; 58% of those who do outdoor
fitness classes; 58% of those who mountaineer do so throughout the year.
• 70% of those who do watersports; 46% of those who mountain bike; 46% of
those who swim outdoors participate in the summer only.
• Of all watersports, angling is the activity that is most likely to be undertaken
in the winter months and throughout the year (Watersports Participation
Survey 2013).
• Participants are likely to swap their activity dependent on the season – skiing
in the winter months and mountain biking across the other seasons.
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Spring only
(March-May)
Summer only
(June-August)
Autumn only
September-
November)
Winter only
(December-
February)
Half of the year
(2 seasons)
Most of the year
(3 seasons)
Spring only
(March-May)
Explorer
Adventurer
Fitness in Nature
Thrill Seeker
Challenger
Freestyler
Tribe Member
Learner
“What time of year do you participate?” Outdoor Participation Survey 2014
‘When’ continued...
Explorer
Adventurer
Fitness in Nature
Thrill Seeker
Challenger
Freestyler
Tribe Member
Learner
70
71