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outdoors-participation-report-v2

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Quality family time<br />

• Regardless of their motivations for participating <strong>outdoors</strong> (to explore; for an<br />

adventure; for fitness; for a challenge) families are attracted to activities that<br />

provide the following:<br />

- Easy to find out about and easily accessible (within 2 mile of home for regularity)<br />

- A place for a picnic (‘squashed lunch’)<br />

- Great facilities: clean; child friendly; good choice of food and drink (for lunch<br />

or tea and cakes as a treat at the end); easy access parking; good services<br />

- Value for money with family promotions or money back guarantees<br />

- Range of modern varied activities for all ages<br />

- Photo opportunities<br />

- Fits with parental working patterns and schedules<br />

- Short time enjoyed together is often more rewarding than a long day out.<br />

Older people choose more leisure-based activities<br />

• A higher percentage of older people (55-65 years) hill walk/ramble.<br />

• In general terms older people are attracted to activities that provide<br />

the following:<br />

- ‘Keep fit‘ element but don’t want to be pushed beyond their limits<br />

- Great facilities: clean, good choice of food and drink for lunch or tea and<br />

cakes as a treat at the end); easy access parking; good customer service<br />

- Easy to find out about<br />

- Well signposted routes and safe<br />

- Opportunities to ‘stretch the mind’<br />

- Opportunities to meet like minded people.<br />

‘What’ continued...<br />

82 83

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