outdoors-participation-report-v2

Active families
• Slightly more people participate who do not have children U18 years (55%).
However, those that do have children U18 years participate more frequently.
• Fitness and Nature and Adventurer are more likely to have Children U18 years.
• Taking part in day visits for active pursuits/sports were more likely to involve
those with children (GB Day Visits 2012, Visit England).
• Approximately 70% of all children who participate outdoors do so with
an adult from their household. 15% of all children took visits with their
grandparents (MENE, ’13).
Once connected to nature, committed for life
• 43% start participating before 15 years and 100% started before 23 years
(a similar pattern was reported in the recent Snowsports and Watersports
Participation surveys, 2013).
• Early exposure to outdoor activities can make a lasting impression. More who
are introduced to outdoors activities as children and adolescents grow up to
choose an active outdoors lifestyle. Explorers start at an early age whilst other
segments are more likely to start in early teens.
• 15% more people in the UK aged over 55 had enjoyed outdoor experiences in
their childhood compared to people between 15 and 34 years old. 92% of the
British public agree that these experiences are still important to children today,
and 82% agree that schools should play a role in providing them to all children
(RSPB, Every Child Outdoors, 2010).
45%
40%
35%
30%
25%
20%
15%
Explorer
Adventurer
Fitness in Nature
Thrill Seeker
Challenger
Freestyler
Tribe Member
Learner
10%
5%
0%
0-5 6-10 11-15 16-18 19-23 24-34 35-44 45-54 55-64 75+
“What age did you start participating?” Outdoor Participation Survey 2014
‘Who’ continued...
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