outdoors-participation-report-v2

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Activities most attractive to potential future participants This graph illustrates the future appeal of a range of activities as identified by those that are not currently participating <strong>outdoors</strong> but would/may in the next 12 months. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0% 10% 3% 10% 12% 30% 5% 7% 4% 32% 4% 8% 18% 35% 4% 7% 3% 29% 14% 64% 3% 10% 8% 16% 7% 23% 2% 4% 0% 20% 4% 9% 9% 20% 13% 90% 3% 5% -10% -20% Angling Archery Canoeing Latent demand: Those that have not participated in the last 12 months but WOULD participate in the next 12 months. Coasteering Cycling Horse Riding Lifestyle Activities Potential latent demand: Those that have not participated in the last 12 months but MAY participate in the next 12 months. Motor Sports Mountain Biking Mountaineering Orienteering Outdoor Fitness Outdoor Swimming Rowing Running (fell, countryside) Sailing Snowsports (skiing) Strenuous Walking Waterskiing / Wakeboarding ‘What’ continued... “Thinking of the next 12 months would you like to participate in any of these outdoor activities?” Outdoor Participation Survey 2014 78 79
Type of activities vary considerably across age and life stages High percentage of young people participate for functional and lifestyle reasons, not ‘Sport’ Regardless of their motivations for participating <strong>outdoors</strong>, young people are attracted to activities that provide the following: - Allow them to interact and spend quality time with friends - social occasion/ shared experience, creating memories. Activities are often spontaneous; simple to organise; appealing; accessible; in interesting settings. - Activities such as lifestyle and extreme sports (e.g. roller-blading; skateboarding; windsurfing; surfing; sky diving; climbing; surfing, BMX; mountain biking; freestyle kayaking; extreme skiing and snowboarding) that offer a buzz or a tangible reward for their investment. These are activities that either ideologically or practically provide alternatives to mainstream sports and mainstream sport values. - Connect to an established part of current repertoire e.g. shopping, drinking. More and more young people are looking for opportunities to personally develop • Initiatives such as Duke of Edinburgh (DofE) and National Citizenship Scheme have experienced year on year growth. • The main personal development benefits for DofE participants are in: realising their own capabilities; overcoming challenge; building resilience; developing perseverance; having fun; the chance to do something new; gaining independence; achieving what seems impossible. • As a result of DofE: - 81% of young people feel that doing their DofE has made them more adventurous - 64% of young people said it allowed them to feel that they are better at sport or physical activity - 74% tried activities they would never have tried before - 69% of young people have new interests/hobbies - On average over 95% of those doing Duke of Edinburgh Bronze, Silver and Gold Expedition Awards participate in walking. ‘What’ continued... Expedition Awards 2013/14 Bronze % Silver % Gold % Walking 98.9 96.5 91.4 Canoe/Kayak 0.51 6.31 2.49 Cycling 0.25 0.76 0.88 Wheelchair 0.05 0.05 0.03 Sailing 0.05 0.1 0.48 Rowing 0.04 0 0.07 Horse riding 0.03 0.07 0.18 Other 0.14 0.04 0.62 80 81
Page 1 and 2: Getting Active Outdoors: A study of
Page 3 and 4: The research looks at the outdoors
Page 5 and 6: Stakeholder Map The Outdoors sector
Page 7 and 8: Outdoors Sports and Activities Defi
Page 9 and 10: Outdoors Participation Traditional
Page 11 and 12: Outdoors Participant Profile Why an
Page 13 and 14: To relax and de-stress/get away fro
Page 15 and 16: Common barriers facing specific gro
Page 17 and 18: Sense of being part of and explorin
Page 19 and 20: Put their body on the line and cont
Page 21 and 22: Who: • Highest Equal proportion o
Page 23 and 24: Who: • Highest Predominantly prop
Page 25 and 26: FAMILY 30% 59% 61% Who: • Predomi
Page 27 and 28: Predominantly young people who are
Page 29 and 30: Outdoors Participant Profile Who Th
Page 31 and 32: Active families • Slightly more p
Page 33 and 34: Outdoors Participant Profile 40% 35
Page 35 and 36: Outdoors Participant Profile When T
Page 37 and 38: Outdoors Participant Profile What T
Page 39: Combination of outdoor activities
Page 43 and 44: Use of technology to enter, engage
Page 45 and 46: How the profile varies across the s
Page 47 and 48: Providing Outdoor Adventures in the
Page 49 and 50: Understanding the Complex Provider
Page 51 and 52: Provider Family: Sport and Active R
Page 53 and 54: • Educational Establishments From
Page 55 and 56: Issues and Challenges This is an in
Page 57 and 58: Trends There has been success in us
Page 59 and 60: Mapping Participation with Provisio
Page 61 and 62: This section provides detail on the
Page 63 and 64: Provision Profiling Tool Activity P

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