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8 Oligopoly - Luiscabral.net

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Endnotes<br />

1. The Wall Street Journal, November 16, 1999.<br />

2. The Bertrand model was first introduced by J. Bertrand, “Théorie Mathématique de la Richesse Sociale”,<br />

Journal de Savants (1883), 499–508.<br />

3. Sources: Shapiro, Carl, and Hal Varian (1999), Information Rules, Harvard Business School Press. Computer<br />

Business Review, 16 November 1987. See http://www.cbronline.com/news/nynex puts phone book on cd (visited<br />

October 2012). Walter R. Baranger, Taking In the Sites; Number, Please? 3 Routes to Phone Listings, The New<br />

York Times, August 07, 1995.<br />

4. This example is adapted from Shapiro, Carl, and Hal Varian (1998), Information Rules: A Strategic Guide to<br />

the Network Economy, Cambridge, Mass.: Harvard Business School Press.<br />

5. See Davidson, Carl, and Raymond Deneckere (1986), “Long-run Competition in Capacity, Short-run<br />

Competition in Price, and the Cournot Model,” Rand Journal of Economics 17, 404-415; and Herk, Leonard F.<br />

(1993), “Consumer Choice and Cournot Behavior in Capacity-constrained Duopoly Competition,” Rand Journal of<br />

Economics 24, 399–417.<br />

6. If capacity costs are sufficiently high, then firms’ capacity levels will surely be sufficiently low that the above<br />

result holds. However, it can be shown that, even if capacity costs were low, the same would be true. See Kreps,<br />

David M. and José A. Sheinkman (1983), “Capacity Precommitment and Bertrand Competition Yield Cournot<br />

Outcomes,” Bell Journal of Economics 14, 326–337.<br />

7. Sources: Andy Kessler, “Bernie Bites the Dust,” The Wall Street Journal, May 1, 2002. Ken Belson,<br />

“WorldCom’s Audacious Failure and Its Toll on an Industry,” The New York Times, January 18, 2005.<br />

8. Cournot, Agustin, Recherches sur les Principes Mathématiques de la Théorie des Richesses (1838). English<br />

translation edited by N. Bacon, New York: Macmillan, 1897.<br />

9. Source: The Wall Street Journal, August 17, 1999.<br />

10. Sources: http://en.wikipedia.org/wiki/Market share of personal computer vendors,<br />

http://www.statista.com/statistics/203759/average-selling-price-of-desktop-pcs-worldwide/

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