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BACK TO CONTENTS<br />

ENTREPRENEURSHIP<br />

Fresh Perspectives Entrepreneurship<br />

ISBN: 9781868914029<br />

Authors: Mary Co, Jurie<br />

Groenewald, Bruce Mitchell,<br />

Tres Nayager, Johan van<br />

Zyl and Kobus Visser<br />

Copyright: 2006<br />

Extent: 382pp<br />

Format: Soft cover<br />

Description<br />

Fresh Perspective Entrepreneurship is a<br />

comprehensive book which examines<br />

the nature of entrepreneurship within<br />

the South African context. It looks<br />

at the nature of the entrepreneur, the<br />

environment in which he/she works<br />

and the entrepreneurial process.<br />

Applied and relevant, it examines key<br />

topics like the business plan and the<br />

main functional areas of business.<br />

The book also looks at different types<br />

of businesses and includes current<br />

information on female and ethnic<br />

entrepreneurship, black economic<br />

empowerment, e-commerce and<br />

strategic alliances. It contains the<br />

standard features of the Fresh<br />

Perspectives series, which makes for a<br />

relevant, accessible introduction to the<br />

subject.<br />

Contents<br />

1: Introduction to entrepreneurship and<br />

small businesses<br />

2: The environment for entrepreneurship<br />

3: The entrepreneur<br />

4: The entrepreneurial process<br />

5: The business plan<br />

6: Entering the world of business<br />

7: Marketing<br />

8: Operations management<br />

9: Human resources management<br />

10: Financial management<br />

11: Family business<br />

12: Growth<br />

13: Corporate entrepreneurship<br />

14: Female and ethnic entrepreneurship<br />

15: Franchising, black economic<br />

empowerment, ethics and social<br />

responsibility<br />

16: E-commerce<br />

17: Networks and strategic alliances<br />

Student support material available to bundle<br />

with this text:<br />

X-kit Entrepreneurship<br />

ISBN: 9781868914951<br />

Entrepreneurship and Small Business Management<br />

ISBN: 9781770259836<br />

Authors: Mahadea and Youngleson<br />

with Botha, Dhliwayo, Fregidou-<br />

Malama, Myers, Musengi-<br />

Ajulu, Pillay and Reyneke<br />

Copyright: 2012<br />

Extent: 608pp<br />

Format: Soft cover<br />

Description<br />

Written by leading local and<br />

international academics and<br />

practitioners. Entrepreneurship<br />

and Small Business Management<br />

focuses on the relationship between<br />

entrepreneurship and small<br />

business management from an<br />

interdisciplinary point of view. The<br />

text is written from both a local<br />

and international perspective and<br />

addresses key 21 st century issues.<br />

Contents<br />

1: Entrepreneurship in perspective<br />

2: Types of entrepreneurs and the<br />

economic significance of small firms<br />

3: Innovation and creativity<br />

4: The new business venture<br />

5: Getting started<br />

6: Business planning and the business plan<br />

7: Entrepreneurial management functions<br />

8: Marketing for small businesses<br />

9: Raising and managing finance<br />

10: Procurement, supply and contract<br />

management<br />

11: Growth, business valuation and<br />

entrepreneurial exit strategies<br />

12: Leading small business<br />

13: Turnaround strategies and business<br />

failure<br />

14: The family business<br />

15: Corporate entrepreneurship<br />

16: Women and entrepreneurship<br />

17: The social economy<br />

18: Technopreneurship and university<br />

transfer<br />

19: Black economic empowerment<br />

20: Sustainability and business ethics<br />

Features<br />

• Chapter outcomes outline the key<br />

content and skills<br />

• Chapter summaries assist students to<br />

prepare for tests and examinations.<br />

Entrepreneurship 24

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