Download - Pearson
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BACK TO CONTENTS<br />
ENTREPRENEURSHIP<br />
Fresh Perspectives Entrepreneurship<br />
ISBN: 9781868914029<br />
Authors: Mary Co, Jurie<br />
Groenewald, Bruce Mitchell,<br />
Tres Nayager, Johan van<br />
Zyl and Kobus Visser<br />
Copyright: 2006<br />
Extent: 382pp<br />
Format: Soft cover<br />
Description<br />
Fresh Perspective Entrepreneurship is a<br />
comprehensive book which examines<br />
the nature of entrepreneurship within<br />
the South African context. It looks<br />
at the nature of the entrepreneur, the<br />
environment in which he/she works<br />
and the entrepreneurial process.<br />
Applied and relevant, it examines key<br />
topics like the business plan and the<br />
main functional areas of business.<br />
The book also looks at different types<br />
of businesses and includes current<br />
information on female and ethnic<br />
entrepreneurship, black economic<br />
empowerment, e-commerce and<br />
strategic alliances. It contains the<br />
standard features of the Fresh<br />
Perspectives series, which makes for a<br />
relevant, accessible introduction to the<br />
subject.<br />
Contents<br />
1: Introduction to entrepreneurship and<br />
small businesses<br />
2: The environment for entrepreneurship<br />
3: The entrepreneur<br />
4: The entrepreneurial process<br />
5: The business plan<br />
6: Entering the world of business<br />
7: Marketing<br />
8: Operations management<br />
9: Human resources management<br />
10: Financial management<br />
11: Family business<br />
12: Growth<br />
13: Corporate entrepreneurship<br />
14: Female and ethnic entrepreneurship<br />
15: Franchising, black economic<br />
empowerment, ethics and social<br />
responsibility<br />
16: E-commerce<br />
17: Networks and strategic alliances<br />
Student support material available to bundle<br />
with this text:<br />
X-kit Entrepreneurship<br />
ISBN: 9781868914951<br />
Entrepreneurship and Small Business Management<br />
ISBN: 9781770259836<br />
Authors: Mahadea and Youngleson<br />
with Botha, Dhliwayo, Fregidou-<br />
Malama, Myers, Musengi-<br />
Ajulu, Pillay and Reyneke<br />
Copyright: 2012<br />
Extent: 608pp<br />
Format: Soft cover<br />
Description<br />
Written by leading local and<br />
international academics and<br />
practitioners. Entrepreneurship<br />
and Small Business Management<br />
focuses on the relationship between<br />
entrepreneurship and small<br />
business management from an<br />
interdisciplinary point of view. The<br />
text is written from both a local<br />
and international perspective and<br />
addresses key 21 st century issues.<br />
Contents<br />
1: Entrepreneurship in perspective<br />
2: Types of entrepreneurs and the<br />
economic significance of small firms<br />
3: Innovation and creativity<br />
4: The new business venture<br />
5: Getting started<br />
6: Business planning and the business plan<br />
7: Entrepreneurial management functions<br />
8: Marketing for small businesses<br />
9: Raising and managing finance<br />
10: Procurement, supply and contract<br />
management<br />
11: Growth, business valuation and<br />
entrepreneurial exit strategies<br />
12: Leading small business<br />
13: Turnaround strategies and business<br />
failure<br />
14: The family business<br />
15: Corporate entrepreneurship<br />
16: Women and entrepreneurship<br />
17: The social economy<br />
18: Technopreneurship and university<br />
transfer<br />
19: Black economic empowerment<br />
20: Sustainability and business ethics<br />
Features<br />
• Chapter outcomes outline the key<br />
content and skills<br />
• Chapter summaries assist students to<br />
prepare for tests and examinations.<br />
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