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BACK TO CONTENTS Strategic Organisational Communication: Paradigms and Paradoxes ISBN: 9780796202154 Authors: S Verwey and F du Plooy-Cilliers (editors) Copyright: 2003 Extent: 352pp Format: Soft cover Description Individuals in organisations across South Africa have to cope with dramatic changes in today’s business world, ranging from fundamental restructuring to shifts in traditional values. Organisations are experiencing turbulent challenges, from managing multicultural labour resources to creating appropriate workplace cultures, and gearing up for international market involvement. The goal of this book is to give readers an understanding of how organisational communication can be used strategically. Contents Strategic communication 1: Shifting mindsets Paradigms and paradoxes 2: Shifting management thinking 3: Putting knowledge to work Leadership 4: Walking the talk Ethics in the workplace 5: Moving to higher ground 6: Connecting to culture Communication by design 7: Networking or not working 8: Managing change through communication 9: Developing organisational communication through research and facilitation 10: Surviving work Corporate Communication Strategy ISBN: 9781868539314 Authors: Benita Steyn and Gustav Puth Copyright: 2001 Extent: 254pp Format: Soft cover Description The importance of a corporate communication strategy is highlighted in this book. The role of the corporate communication practitioner has shifted from a communication technician functioning on the implementation level, to include a managerial role for the person heading the communication function. Research indicates that the South African chief executive increasingly expects the communication manager to take part in the strategic management process by delivering valuable insights with regard to the organisation’s stakeholders. Contents 1: Foundations of strategy 2: From public relations to corporate communications 3: The strategic management process 4: The corporate communication strategy 5: The corporate communication plan 6: The strategic role of the corporate communication manager 7: Strategy tools 8: Corporate communication research 9: Environmental scanning 10: Stakeholder management 11: Publics and activists 12: Issues management Public Relations in South Africa: A Management Reader ISBN: 9781868533923 Authors: Berendien Lubbe and Gustav Puth (editors) Copyright: 1994 Extent: 297pp Format: Soft cover Description This book provides a collection of wellstructured studies on diverse aspects of public relations. Extensive case studies, clearly-defined models and graphic illustrations facilitate the reader’s understanding of the content. Each chapter begins with a brief summary and objectives and a list of key terms and concepts. Contents 1: The nature of public relations 2: Public relations as a management function 3: The placement and organising of the public relations function 4: A systems approach to public relations 5: Communication theory 6: Public opinion and the paradox of communication 7: Corporate publics 8: The role of research in public relations 9: Public relations planning 10: Public relations communication media 11: Corporate social responsibility 12: Corporate image 13: Crisis communication 14: Financial public relations 15: Public affairs and issues management 16: Employee relations 17: Public relations in Southern Africa: Inventory and future perspectives Communication, Media and Public Relations 36
BACK TO CONTENTS Fresh Perspectives Public Relations ISBN: 9781868914838 Authors: Dawid Botha, Mpho Chaka, Neeltje du Plessis, Bob Krause, Veena Parboo Rawjee, Dayaneethie Veerasamy and Bianca Wright Copyright: 2007 Extent: 329pp Format: Soft cover Description Fresh Perspectives Public Relations is suitable for introductory courses in Public Relations at tertiary level. It covers different theories of communication, profiles a typical practitioner and examines essential communication skills and forms of communication. Relationships with key stakeholders in business are examined, as well as corporate identity, managing a communication programme and Public Relations research. Contents 1: The world of work 2: What is Public Relations? 3: Theories, models and levels of communication 4: Profile of the public relations practitioner 5: Listening skills 6: Speaking skills 7: Reading skills 8: Writing for print media 9: Writing for broadcast media 10: Writing for electronic media 11: Writing business documents and formal texts 12: Graphic design 13: Relationships with investors, employees, the media and government 14: Relationships with customers, competitors and suppliers 15: Relationships with the community 16: Corporate image and corporate identity 17: Planning and managing a communications programme 18: Public Relations research Public Relations: African Perspectives, 2 nd edition ISBN: 9780796223524 Authors: Ronél Rensburg and Michael Cant (editors) Copyright: 2009 Extent: 336pp Format: Soft cover Description This book revisits the powerful concept of public relations from an African perspective. It integrates African and South African cases and practical examples to illustrate the impact of public relations on current global issues and critical new developments. Contents Theoretical background to public relations in Africa 1: Integrated communication in communication practice and theory: Its evolution and beyond 2: The place of public relations in an organisation 3: A relational perspective on public relations in Africa Public relations research in Africa 4: Public relations research 5: Measuring public relations Public relations education in Africa 6: A global education model for public relations in Africa Public relations practice in Africa 7: Public relations, marketing and the media 8: Online public relations within the New Economy 9: The performance dimensions of public relations in Africa: Campaign/ programme planning and management Critical issues currently facing public relations in Africa 10: Corporate social responsibility and public relations in Africa 11: Ethics, public relations and civil society in Africa 12: The professionalisation of public relations in Africa Communication, Media and Public Relations 37
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