tain) tax-exempt status from the Internal Revenue Serviceonly after meeting legislatively established criteria.Therefore, nonprofits must meet financial competenceand accountability requirements, such as filing IRS form990, to continue to benefit from tax-exempt status.More than half of all tax-exempt organizations are classifiedas public charities under section 501(c)(3) of the InternalRevenue Code (Boris 1999). Public charities aresubject to greater scrutiny by the IRS because they are affordedthe added privilege of tax-deductibility of all contributionsmade to them. Therefore, the IRS has strictercriteria for recognition as a public charity and for maintainingthat status (IRS 2006).In response to the scandals involving Enron and othercompanies, Congress passed the Sarbanes-Oxley Act(SOX) in 2002 to deter fraud (Ostrower and Bobowick2006). Two provisions of the act apply to all organizations,including nonprofits. Although whistleblower protectionand document-retention criteria are the onlymandates that apply directly to nonprofits, the act containsseveral other provisions that have been recognizedas best practices for nonprofit governance. California’sNonprofit Integrity Act requires implementation of someof the best practices from SOX by nonprofits in that state(Jackson and Fogarty 2005).One of the SOX best practices provisions involves auditingcommittees. Audit committees are a conduit betweenthe board and the outside auditor, enhancing communicationand information flow. By ensuring that the organizationmeets its financial responsibilities and disclosurerequirements, the audit committee is positioned to identifyfinancial irregularities before they become problematic(Owen 2003).The burden of complying with the enhanced auditingprovisions of SOX depends on the provision itself. Manynonprofits already comply with some provisions, whereasothers would find it very difficult to enact the provisions.More than half of the 5,115 nonprofits surveyed in theUrban Institute’s National Survey of Nonprofit Governancestated that it would be somewhat or very difficultto comply with the provisions for establishing an auditcommittee. More than two-thirds said it would be difficultto comply with the requirements to rotate audit firmsor lead auditors (Ostrower and Bobowick 2006).The Sarbanes-Oxley Act also includes deterrence measuresregarding conflicts of interest in publicly tradedcompanies. Extending these provisions to nonprofit organizationswould enhance accountability by facilitatinggreater transparency regarding board members’ activities/interests.Conflict of interest may occur when aboard member makes a decision out of self-interest or inthe interest of only part of the organization; conflicts alsocan occur when the nonprofit does business with or has afinancial link to a board member or a relative of the member.Internal controls regarding conflict of interest involverecusal from the decision-making process when apotential conflict of interest exists (Soltz 1997, 131), aswell as development and periodic review of conflict of interestpolicies (Tyler and Biggs 2004, 22). According tothe Urban Institute survey, 50 percent of nonprofits havea conflict of interest policy for their board members. Thismay be misleading, however, because while 95 percent oflarge organizations have such policies, only 23 percent ofsmall ones do (Ostrower and Bobowick 2006). This suggeststhat resource capacity may be an issue; small organizationsare more likely to be focused on issues offinancial competence and accountability, with fewer slackresources to devote to concerns about conflict of interest.Therefore, organizations focused simply on meeting theexternal control requirements associated with Levels 1and 2 are less likely to pursue internal controls, such as aconflict of interest policy.Investigations by state attorneys general, auditors, orother officials also provide external controls and promptnonprofits to adopt their own internal controls. In 2002,Ohio auditor Jim Petro found that Specialized Alternativesfor Families and Youth of Ohio Inc. (SAFY) misspentstate funds, using the money to buy new businessesrather than putting the funds toward the care of children.SAFY made changes in response to the audit by installinga new board of directors, new accounting software, andnew policies as recommended by Petro (Bischoff 2002).Watchdog groups also provide an external check. Somewatchdog groups examine the spending practices of nonprofits,reporting the ratio of funds spent for administrativecosts relative to program activities. These groups alsomake statements regarding the degree to which legal activitiesare actually ethical when practiced by nonprofits.For example, the practice of insider loans is legal, but asthe example above demonstrates, this activity is not alwaysethical when donor funds are involved. Board membersmay find themselves personally liable if insider loansare not repaid (Franklin 2004). Unless a real benefit accruesto the organization as a result of the loan, privateloans could jeopardize a nonprofit’s tax-exempt status aswell as its legitimacy with donors, thus threatening organizationalsecurity. Insider loans, if used at all, shouldstipulate a short-term loan at a market interest rate, withrepayment closely monitored.The American Institute of Philanthropy (2003) advocates60
eform measures to make boards more independent,more engaged in oversight, and more aware of the implicationsof their decisions. Board members should receivetraining on how to interpret financial reports, how to exerciseoversight of budgetary matters, how to make decisionson employee and executive compensation, and howto treat staff and volunteers. In addition, state attorneysgeneral are empowered to enforce board duties of careand loyalty (Brody 2002).In order to ensure greater accountability to donors, somenonprofit advisory groups propose that nonprofits adopta donor’s bill of rights. The ten recommendations requirethat organizations disclose how they will use donatedfunds, provide the identities of the board members, andshare their most recent financial statements. The bill ofrights also requires nonprofits to assure donors that theirdonations will be used for the stated purposes for whichthey were given, to properly recognize donors, and to ensurethat donations are handled with confidentiality. Finally,donors should be informed of whether thoseseeking donations are volunteers, staff, or hired marketers,and they should feel free to ask questions and receiveforthright answers when making donations (Watson2000).The Johns Hopkins Nonprofit Listening Post Project—aMarch 2005 survey of 443 organizations with 207 respondents—foundthat 93 percent of nonprofits distributefinancial statements to their boards on a quarterly basis,and 62 percent share them every month. Seventy-fourpercent make their financial reports available to membersof the public upon request, 70 percent distribute them todonors, and 54 percent publish their statements in annualreports. Nine percent post financial reports on their organizationalWeb sites (Salamon 2005). These results indicatethat a great many nonprofit organizations arecommitted to achieving accountability, by means in excessof what is required by law. Such internal commitmentto ethical values bodes well for the achievement ofintegrity in nonprofits.Achieving Reciprocity (Level 3)A match between donor interests and the nonprofit’s missionis critical to achieving reciprocity. As nonprofitsevolve, they become more professional in orientation andoutlook. It follows, therefore, that they will become moreattuned to their mission and their relationship to thecommunity as a whole. Chasing funding sources withouta clear connection to mission weakens the organization,impedes reciprocity, and opens the organization to scandal.In 2003, the Kids Wish Network—a nonprofit establishedto offer comfort and hope to children with terminal orlife-threatening illnesses—collected $205,255 in donationsin New York through the work of professionalfundraisers. After the fundraisers were paid, a mere 12percent ($24,634) was retained by Kids Wish Network. Ina spot check of 607 fundraising campaigns in 2002, the attorneygeneral of New York found eight other professionalfundraisers that turned over a meager 12 percent ofproceeds to the charitable organization for which theywere raised (Gormley 2003).The American Institute of Philanthropy and the BetterBusiness Bureau recommend that charities keep at least65 percent of the monies raised by the professionals. Alaw enacted in California institutes more protections forconsumers, making nonprofits more accountable for hiringfundraisers (Gormley 2004). For example, the MarylandAssociation of Nonprofits recommends thatorganizations work to ensure that over a period of aboutfive years, on average every dollar spent on fundraisingshould be matched by raising at least three dollars(Causer 2004; Salmon 2004).Many believe that making charities profitable forfundraisers erodes the principle of reciprocity—that is,that nonprofits should be responsive to donors and designatedconstituencies. External controls in this area arelimited because the U.S. Supreme Court has consistentlyinvalidated state laws that place numerical limits onfundraising ratios on the grounds that such limits are toorestrictive of free speech and association. Most states provideethical guidelines and publicize fundraising ratios(Bryce 2005), but achieving reciprocity ultimately requiresinternal control. Nonprofits that employ Grace’s(2006) development approach to resource attainment aremore likely to achieve reciprocity by cultivating donor-investorswho support and contribute to the mission of theorganization.Although not-for-profits are prohibited from using federalgrant or contract funds for lobbying activity, Congressand the Internal Revenue Service (IRS) generallysupport advocacy activities (including lobbying with privatefunds) by nonprofits. The Tax Reform Act of 1976clarified and expanded the scope of lobbying activity permissibleby 501(c)(3) organizations, specifically by narrowingthe legal definition of lobbying subject torestriction. Lobbying is differentiated from other advocacyactivity because it occurs only when there is an expenditureof funds by the not-for-profit organization foractivities aimed specifically at influencing legislation. Advocacyinvolves providing information in an effort to educateabout and promote an issue or overall policyresponse (“Charity Lobbying” in the Public Interest, n.d.;61
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Review. This action strives to unco
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16CHAPTER 16STRATEGIC COMMUNICATION
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hidden areas can act as cultural ho
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Photo courtesy of the familyThe LEA
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THE CADET OATHI pledge that I will