community radios, that provide guidance for participatory monitoring andevaluation methodologies.1. Laney, Megan L., (2004). Advocacy Impact Assessment Guidelines. FromCommunication & Information Management Resource Centre. [Electronic Version]Website: http://www.cimrc.info/pdf/news/Impactassess.pdfIt is hard to find concrete evidence of the contributions that advocacy makes towardspoverty eradication. This paper provides guidelines for an approach that many NGOstake to assess advocacy impacts. Being clear about the changes means that you candevelop measurable advocacy objectives. Designing indicators that act as milestonestowards the achievement of your objectives provides a basis in your search for evidence.There are different types of advocacy impacts, known as different dimensions of change.This paper describes some indicators for the following dimensions: changes in policiesand their implementation, private sector change, strengthening civil society, aidingdemocracy and improving the material situation of individuals. Participatory monitoringand evaluation asks the people being affected by a project whether it has made adifference.2. Jallov, Birgitte (2005). Assessing Community Change: Development of a ‘BareFoot’ Impact Assessment Methodology. From The Communication Initiative.Website: http://www.comminit.com/pdf/ImpactAssessment-FinalRadioJournalVersion.pdfBarefoot impact assessments of eight of Mozambique's community radio stationsrevealed both positive results and potential problems.The impact assessment focused on three sets of questions:-Is the radio station working effectively internally and do the volunteers have contracts,rights and clearly defined duties?-Do the programmes respond to the interests of the public? Are they well researched,using culturally relevant formats such as story telling, songs, proverbs and music? Arethey considered good and effective by listeners?-Does the radio station create desired development and social change (determined bythe original baseline research) within the community?3. Johnston, Jerome & Barker Linda Toms eds. (2002). Assessing the Impact ofTechnology in Teach and Learning: A Sourcebook for Evaluators. Institute forSocial Research at the University of Michigan. [Electronic Version] Website:http://www.rcgd.isr.umich.edu/tlt/TechSbk.pdfThis sourcebook was developed as a resource for the community of evaluators involvedin evaluating the more than 100 projects funded by the Star Schools and the TechnologyInnovation Challenge Grants (TICG). The sourcebook provides an overview ofmeasurement issues in seven areas as well as examples of measures used in currentprojects.The detailed methodology of this sourcebook could be used to evaluate impact ofcommunity radio, particularly the learning processes.Community Broadcasting Association of Australia (n.d.) CBAA Handbook. [ElectronicVersion] Website: http://www.cbaa.org.au/download.php?id=123This an online handbook, with dozens of chapters organized in alphabetical order,covering all issues relating to the operation of community radio stations, from legislationto programming.MethodsAMARC Community Radio Social Impact Assessment 2007 Page 104 of 128
One of the chapters is on “Programme Evaluation”, however the handbook does notcover specifically impact evaluations.4. Sood, Suruchi , SenGupta Manisha, Mishra, Pius Raj, & Jocoby, Caroline.Examination of Radio Listening Groups in Fulbari, Nepal. [Electronic Version]Gazette: The International Journal For Communication Stuides, Vol 66(1): 63-86.Website: http://gaz.sagepub.com/cgi/reprint/66/1/63The authors seek to answer the following research question: "Do members of listeninggroups have higher levels of correct knowledge, approval, intention to practice, currentuse and personal advocacy related to family planning compared to those who are notmembers of the listening groups?" In general, evidence from their research in Nepalreveals that they do. The authors believe that the findings suggest that media exposureand interpersonal communication are correlates of behavioural change that results in theadoption of modern methods of family planning. They conclude by arguing that in orderto achieve sustainable change in behaviour, "audience members need to be viewedmore as collaborators than as passive receptors of expert information and advice.”Exposure to the radio programmes and to listening groups was positively related toknowledge about modern methods of family planning. Group 2 respondents were 3.5times more likely and Group 1 respondents over 8 times more likely than those whowere exposed to neither to spontaneously recall at least five modern methods of familyplanning. Women and those engaged in agricultural occupations were somewhat lesslikely.The combination of radio programmes with listening groups appears to be associatedwith higher levels of knowledge, current usage and discussion about contraceptivemethods, and are significant even after age, gender, education, caste and gendercomposition of surviving offspring are taken into account.5. Olorunnisola Anothony A. (2005). Community Radio as ParticipatroyCommunication in Post-Apartheid South Africa. Website:http://www.personal.psu.edu/faculty/a/x/axo8/Joburg/manuscript.htmThis paper evaluates the evolution of community radio in post-apartheid South Africawhere a three-tier broadcasting system - public, commercial, and community hasreplaced the monopoly of the state-run South African Broadcasting Corporation.6. Fraser, Colin & Restrepo, Restepro Estrada, Sonia. Community RadioHandbook. UNESCO. [Electronic Version] Website:http://www.unesco.org/webworld/publications/community_radio_handbook.pdfThis handbook covers most issues relevant to the emerging movement of communityradio in Third World countries, including: the general broadcasting scene, features andfunctions, legal aspects, technical aspects, setting a station, programme policies, thecommunity broadcaster code of conduct and several case studies.Chapter 5 on “Getting Started” includes practical steps on involving the community, amethodology which could also be used for assessing impact; and Chapter 6 on“Programme Policies” specifically addresses a section on “Participation in Evaluation ofProgramming”.7. O’Connor, Alan ed. (2004). Community Radio in Bolivia: The Miners’ RadioStations. The Edwin Mellen Press.For the first time in English, a collection of texts that trace the history and developmentof miners’ radio stations of Bolivia, which have been a seminal experience for communityradio worldwide.AMARC Community Radio Social Impact Assessment 2007 Page 105 of 128
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COMMUNITY RADIOSOCIAL IMPACTASSESSM
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Chapter 10: Community Media by and
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ForewordThe World Association of Co
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monitoring and research process was
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organizations interviewed tell only
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The Roundtables, the electronic For
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good. It did not involve a traditio
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capabilities for monitoring, impact
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Each of these components of the ext
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Description of the ActivitiesThe th
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PART II. Global Challenges to Commu
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if we want to achieve poverty reduc
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Community Radio is part of a politi
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freedom of expression and military
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has abandoned those responsibilitie
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Chapter 5: The Amman Declaration 27
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10. Independent media can play a si
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• Promote and support the trainin
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communication strategies within the
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This said, it becomes clear that in
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as rural black women, impoverished
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national languages. “For several
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Measuring ImpactChapter 7: The Impa
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meaningful social change indicator
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Chapter 8: Why Assess Community Rad
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doing the work they are chartered t
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