Removing Barriers, Increasing Effectiveness - amarc

This is one of the most relevant qualitative methods for assessing social change.Though not specifically related to communication, the methodology can apply tocommunity radio impact assessment. Chapter Five discusses MSC within a Monitoringand Evaluation (M&E) Framework65. AMARC Africa. The African Community Radio Manual for Managers: a Guideto Sustainable RadioAcross Africa, more and more people are involved in community radio. This workbook ismeant to describe the process of community radio as precisely and simply as possible.This manual has no specific chapters on impact evaluation, however it deals with issuesof sustainability through community participation.66. Girard, Bruce ed. (2003). The One to Watch – Radio, New ICT’s andInteractivity. FAO.Although not specifically on impact of community radio, this book includes a number ofchapters that relate to sustainability and community participation as key aspects of socialimpact.67. Acevedo, Jorge ed. (2006). Voces y Movidas Radiociudadanas –Experiencias, Itinerarios y Reflexiones desde la Coordinadora Nacional de Radio.CNR. [Electronic Version] Website: http://www.cnr.org.pe/voces.pdfThe Coordinadora Nacional de Radio is the main educational and community radionetwork in Peru, and the largest in Latin America, with more than one thousandmembers. This book gathers a number of reflections on radio as a tool for democraticparticipation and human development.The chapters of this book do not specifically address issues of impact of communityradio, however, through the case studies and first-hand accounts on the experience ofthose that have been involved in community radio, the general impact of communityradio in social change can be traced.68. Mtimde, Lumko, Bonin, Marie-Helene, Maphiri Nikopane & Nyamaku Kodjo.(1998). What is Community Radio? A Resource Guide. AMARC Africa, PANOSSouthern Africa. Website: http://africa.amarc.org/files/english.docThe booklet discusses the role of community radio stations in building participatorydemocracy and development in Africa – and offers ideas on how such stations can beestablished and the problems they may encounter.It does not contain any chapters or sections on monitoring and evaluation, or impactassessment.69. Mostert, Adele & van Zyl Prof John. (2004). When the Broadcast Ends, theProgramme is not Over: Maximising the Effectivness of EE Programmes atCommunity Radio Level. http://www.ee4.org/Papers/EE4_Mostert.pdfThis paper shares the experience of ABC Ulwazi in creating educational anddevelopmental radio programmes for community radio stations in South Africa. Thepaper states that it is time for a re-think - to move away from a blind faith in a singlemedium (the curse of media determinacy) to consider the entire social, economic,cultural and psychological context of the consumption of a medium and the ability ofconsumers to act.70. Parsk, Will ed. (2005). Who Measures change? Communication for Socialchange Consortium. http://www.cfsc.org/pdf/who_measures_change.pdfAMARC Community Radio Social Impact Assessment 2007 Page 120 of 128