AlinaWheeler-DesigningBrandIdentity

Ethnography is the holisticstudy of experience,meaning-making, andbehavior in the context ofdaily life.Davis MastenChairman and CatalystCheskinBenefits of usability testingInforms design solutionsCreates satisfying (and even delightful) products.Eliminates design problems and frustrations.Creates a historical record of usability benchmarksfor future releases.Development teams using usability methods arequicker to market.Puts customer at center of the processIncreases customer satisfaction.Creates products that are useful and easy to use.Features are more likely to be those that userswill use.Characteristics of a goodtest moderatorUnderstands basics of user-experience designQuick learnerInstant rapport with participantsExcellent memoryGood listenerComfortable with ambiguityFlexibleLong attention spanEmpathetic people personBig picture thinkerGood communicatorGood organizer and coordinatorImproves profitabilityReduces development costs over the life of aproduct.Minimizes the cost of service and support calls.Increases sales and the probability of repeat sales.Minimizes risk and complaints.True usability is invisible. Ifsomething is going well, youdon’t notice it. If one thingdoesn’t work about it, younotice everything.Dana ChisnellCo-authorHandbook of Usability Testing> Conduct test sessions > Analyze data +>observationsModerate the session impartially.Probe and interact with theparticipant as appropriate.Don’t “rescue” participants whenthey struggle.Have participants fill out pretestquestionnaires.Have participants fill outpost-test questionnaires.Debrief participants.Debrief observers.Summarize performance data.Summarize preference data.Summarize scores by groupor version.Identify what causes errors andfrustrations.Conduct a source of error analysis.Prioritize problems.Report findings +recommendationsFocus on solutions that will havethe widest impact.Provide short- and long-termrecommendations.Take business and technologyconstraints into account.Indicate areas where furtherresearch is required.Create a highlights video.Present findings.107