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AlinaWheeler-DesigningBrandIdentity

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Olympic GamesThe Olympic Games celebrate human spirit andachievement, and challenge the athletes of the worldto be the best they can be. The festival itselftranscends the politics of a fractured world to focuson our shared humanity.Four billion people watched the 2004 Olympics on 300 different channels.Events were simultaneously streamed into mobile phones and websites.Dormant for 1,500 years, the games were revived in 1913 by Baron Pierrede Coubertin, who designed the five colored interlocking rings Olympictrademark.Olympic Games: Baron Pierre de Coubertin, 1913Below, from left to right:*Tokyo 1964:UnknownMexico 1968:Lance Wyman, PedroRamirez Vásquez, andEduardo TerrazasMunich 1972:Otl AicherMontréal 1976:UnknownMoscow 1980:Vladimir ArsentyevLos Angeles 1984:Deborah Sussmanand Jon JerdeSeoul 1988:Seung Choon YangBarcelona 1992:Jose Maria TriasAtlanta 1996:Landor AssociatesSydney 2000:Mark ArmstrongAthens 2004:Wolff OlinsBeijing 2008:Guo Chunning*IOC/Olympic MuseumCollections256

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