AlinaWheeler-DesigningBrandIdentity

Good Housekeeping SealWhen the Good Housekeeping Seal was first introducedin 1909, we were protecting consumers from taintedfood, and advocacy remains our mission today.Founded in 1885, Good Housekeeping is a trusted name for providing essentialinformation about food, diet, and consumer products. The Good HousekeepingSeal itself has long been known by consumers for its quality reassurance on awide range of consumer goods.GoalsRedesign seal tocommemorate GoodHousekeeping’s 100thanniversary.Revitalize the seal tobetter reflect thecompany’s heritage.Develop a classiclook that will stand thetest of time.The Seal has been acornerstone of the GoodHousekeeping brand,and, along with the GoodHousekeeping ResearchInstitute and the magazineitself, has made this the mosttrusted brand inAmerica.Rosemary EllisEditor-in-ChiefGood HousekeepingJuly 1909December 1911December 1913July 1929November 1941June 1962July 19751997230