AlinaWheeler-DesigningBrandIdentity

CerealityWe created Cereality ® to celebrate the verypersonal nature of enjoying a good bowl of cereal,anywhere, anytime. Cereality transforms the waypeople think about cereal.*Cereality Cereal Bar & Cafe is the first quick-serve restaurant conceptentirely focused around brand-name cereals. The company was launched in2003 by David Roth and Rick Bacher. It was acquired in 2007 by aprominent, multibrand restaurant portfolio company.GoalsBuild an iconic brandexperience, not a store.Invent, test, and refine variousretail formats.Generate brand awarenessand diversified revenuestreams.Position brand for acquisition.*David Roth, Rick BacherCo-foundersCerealityPeople have relationships withcereals. Not just to a grain,not just to a flake, but to aparticular branded product.And this business was inspiredby an observation that thoserelationships are very, verystrong, very particular andvery personal. And so, whynot create a retail businessthat really celebrates thoserelationships. And our attitudewas, don’t try and build it, justfind it, and celebrate it.David RothCEO and Co-founderCereality212