AlinaWheeler-DesigningBrandIdentity

VuelingVueling is straightforward and fast forward. It’snot just about low price; it’s about being down toearth and one step ahead—in everything we do.Vueling Airlines SA offers flights between various Spanish cities and locationsin Portugal, Italy, France, Belgium, Greece, and the Netherlands. The companywas founded in 2002 and is headquartered in Barcelona, Spain.GoalsEnvision and name anew brand.Create a category-bending,envelope-pushing, newgeneration airline.Design an integrated visual,verbal, and behavioralidentity.Delight the customer.Vueling has become whatwe designed it to be: a newgeneration airline combininglow prices, high style,and good service.Juan Pablo RamírezBrand StrategistSaffron Brand Consultants286