AlinaWheeler-DesigningBrandIdentity

Criteria for evaluating communicationsDeveloped by Siegel + GaleAdherence to brand valuesIs the tone and look of the information consistentwith your brand attributes?Visual appealDoes the document look inviting and in keepingwith a company’s positioning?CustomizationIs content based on what you already know aboutthe customer?Marketing potentialDoes the communication seize the opportunity tocross-sell products in a meaningful, informed way?Structure and navigational easeIs the purpose of the document readily apparent,and is the document easy to use?Educational valueDid you take the opportunity to anticipate unfamiliarconcepts or terminology?Loyalty supportDoes the communication thank customers for theirbusiness or in some way reward them for extendingtheir relationship with you?UtilityIs the document well suited to its function?NavigationCall to actionPhone numbersURLsEmail signaturesVoicemail messagesTitlesAddressesDiagramsFormsDirectionsInformationNews releasesFAQsPress kitsAnnual reportsBrochuresShareholder communicationsCall center scriptsCustomer service scriptsSales scriptsPresentationsAnnouncementsWeb contentBlog contentBlast emailsAdvertising campaignsDirect mail113