AlinaWheeler-DesigningBrandIdentity

BeelineBeeline believes in life on the bright side.We aim to help people delight in the pleasure ofcommunications, and to always feel free anytimeand anywhere.Beeline is the trademark of VimpelCom Group which provides voice and dataservices through a range of wireless, fixed, and broadband technologies.Founded in 1992, VimpelCom was the first Russian company to list its shareson the New York Stock Exchange. As of 2008, its total number of activesubscribers in Russia and the CIS was 57.8 million.GoalsStand out and raise the bar.Set a new standard formodern Russia.Renew customerunderstanding.Become the market leader.Build a sense of pride andbelonging.Photography: Jim Naughten206