AlinaWheeler-DesigningBrandIdentity

IUNI EducacionalIUNI Educacional private colleges will educate thefuture workforce of Brazil, bringing innovation andpride to the central west, north and northeast regionsof the country.IUNI Educacional is a private institutional holding group based in São Paulo,Salvador, and Mato Grosso, Brazil. It owns and administers 19 highereducation institutions and has close to 55,000 students. Its colleges arebased in the midwest, north, and northeast regions of Brazil. It was foundedin 1988 by the University of Cuiabá (UNIC).GoalsCreate a strong, unifiedbrand for a holding group ofcolleges.Name the group and createa visual identity system.Build synergy and culturebetween the colleges, andbetween the academic andadministrative groups.Position the groupfor growth and futureacquisitions.More than a new brand, thecreation of IUNI seeks to beresponsible, integrated, andstrong as we grow our group.Rodrigo GalindoChief Executive OfficerIUNI Educacional240