AlinaWheeler-DesigningBrandIdentity

VelfinaVelfina is dedicated to developing the most innovativesolutions in the field of medical products and toresponding to the most exacting demands of ourclients.*Velfina, a Romanian medical company previously known as ActimedEmergency Systems, provides both branded and private label medicalproducts to European and international markets. Its products are used in thetreatment and prevention of wounds.GoalsCreate a brand that supportscompany growth.Conduct consumer andcompetitive research.Create a new name, brandidentity system, andarchitecture.Target a new global market.Perform ongoing brandmanagement activities.*Costi BragaCEOVelfinaIt is extraordinary to work witha client that never takes a stepwithout asking what the impacton the brand would be. And,therefore, it is as extraordinaryto watch the brand value andthe client business grow.Marius UrsacheChief Creative OfficerGrapefruit284