AlinaWheeler-DesigningBrandIdentity

GEGE is imagination at work. GE people worldwideare dedicated to turning imaginative ideas into leadingproducts and services that help solve some of theworld’s toughest problems.GE is a diversified infrastructure, finance, and media company taking on theworld’s toughest challenges. From aircraft engines and power generation tofinancial services, medical imaging, and television programming, GEoperates in more than 100 countries and employs more than 300,000people worldwide.GoalsBetter share GE’s brandstrategy and the brand story.Create collaboration andsharing tools.Make it a true brand center.Shift focus from guidelinecompliance to brandengagement.Our goal was to share GE’s brandstrategy and createan engaged community ofbrand advocates.Ivan CayabyabGlobal Brand and Digital Manager, GE228