Radio Broadcast - 1927, May - 61 Pages, 4.9 MB ... - VacuumTubeEra

32 RADIO BROADCAST MAY, 1927from the wheat. Many metropolitan newspapers altogether, or keeps well hidden in tho background,even the name of the advertiser.bos who keep time with a pick handle. I am in-the flatted and fluttery vocalists, or the jazz-own or are affiliated with some one broadcastingstation, and labor under the short-sighted policy These great, national broadcasts can't continueunless they bring their sponsers at least a KDK A in daylight, or 4 QG at night, then 1 knowradio programs of any big event that isterested in DX because if the set will bring inthat they should make no mention in their dailygoing out fair return, and they are not going to bring such that the machine iskeeping step in a halfheartedmanner, and will bring home enter-Year's Day, for instance, the Chicago Tribune amount of definite publicity for the advertiser tainment if the weather will let it.through stations other than their own. On New return unless they are tied up with a certainfeatured the fact that it would put on the air in question, both in the news and over the air. Even in this stationless part of the countrythat afternoon, through its station, WGN, aR. H. J. nearly every wave carries two stations and atelegraphic report of the Leland StanfordMILWAUKEE, Wisconsin. pack of coyotes. It is to weep.Alabama football game in Pasadena, "with theROBERT T. POUND.WGN Quartet singing college songs and furnishingthe local color." Thousands of fans in this Your fourth question on the enclosed ques-SIR:LAVINA, Montana.part of the country listened to Quin Ryan's tionnaire has been answered in a general mannerSIR:"kiss-proof-lip-stick" voice broadcast this big because I think American people tend to judgegame from Of the ticker, not knowing that KYW the quality of their cigars by the all the "technical" journal's articles 1 likeprice. ("Whatyour facetious articles best of all. Your selfadmittedignoranceand the wjz Chain was puttingit on the air directfrom the Rose Bowl!the fourth question in the recent RADIO BROAD-are the six best broadcasts you have heard?" wasis refreshing, as is yourstyleAnd one other thing in this connection: If I CAST questionnaire). As a simple matter of writing.of factP. L.were a national advertiser, spending from $1000 I believe it can be demonstrated that there areSAN FRANCISCO.to $10,000 a week in creating good-will by giving hundreds of voices as good as the best advertisedthe radio public the splendid programs that such ones, dozens of comparatively unknown orchestrasthat should be ranked near the top,real I think there is too much constructive criticismSIR:advertisers are giving, I'd see to it that I hadcooperation from certain participating stationsand the of theand so on.newspapers which own them. What 1 desire in radio is entertainment. destructive type in your dept. "As theIfBroadcaster Sees It" isStation WON never misses an opportunity of I wish education it can be secured from booksmy preference.F. H. S.cutting off the New York announcer; and the and magazines in a fresher, more interesting, andChicago Tribune does all it can to create the impressionthat it, The World's Greatest, at great like to hear a few great men talk over the radiomore permanent form than by radio. I shouldPITTSBURGH, Pennsylvania.expense, out of pure love, is furnishing this wonderfulprogram to its Dear Readers. It hides others can't ride on my electrons. Neither canjust to discover how human they are but the There seems to be some difference of opinionhere!WHAT THE LISTENER LIKES AND HOW HE LIKES ITIN THE January and February RADIO BROAD-CAST a full page questionnaire appeared inthis department which was answered in greatdetail by readers of the magazine. More than1000 answers were received and the results aretabulated below.It is difficult to interpret the results fairly, becausewe had answers from city dwellers in congestedradio districts and from listeners in remotepoints, many miles from the nearest broadcastingstation. Many answers were not definite but wereinterestingly qualified. It will be seen that thereplies are classified according to the district fromwhich they came. Metropolitan centers, such asNew York, Chicago, and San Francisco, wereseparated from the others in the tabulation.Among the many important conclusions to bedrawn from this survey, perhaps the most impor-tant is that, under present radio conditions, thecity listener, especially in the large city, relieson his local stations for the most part, while thoseliving some distance from the so-called "keystations" rely on DX. The comparatively fewlisteners who answered our specific question: Isthe DX listener disappearing? gave conclusivereply that the DX listener is here now and forevermore. Another interesting conclusion is that"instrumental music" is favored as above allother classifications by more than 60 per cent.Serious music, so called, was most popular, althoughnot overwhelmingly so.The fourth question about the six most popularbroadcasts received a variety of answers,which fell into three classes, as the tabulationshows. Our purpose was to discover what sixbroadcasts had attained great popularity. TheThe Resultstabulation of this question shows that the regularfeature or "hour" of greatest popularity wasalways the one which was broadcast over thelargest number of stations. But the comparativepopularity of broadcasts such as that of theHappiness Boys and Sam 'n' Henryis remarkable,for each feature is broadcast over but onestation. In special events, sports broadcasts topthe list. Among individual artists, the name ofJohn McCormack appears most often, althoughthat of Walter Damrosch is a close second.After this tabulation was completed a largenumber of questionnaires were received whicharrived too late to be tabulated and we regretthat these could not be included. And to allthose who sent in letters of comment and appreciationand the filled-out questionnaire, we offerour hearty thanks. THE EDITOR.IDo you listen to your radio evenings as you would toa regulal show, or do you simply turn it on and useit as a background to other activities?New York Chicago San NationalFranciscoAs a background 10 3 4 91As a showAs a backgroundexcept for features4580)O 18 370448Vocal MusicRadio PlaySpeechEducational LectureMiscellaneous NoveltiesWhat are the six best broadcasts you have heard?Hours or Regular EventsDo you regularly tune-in on distant stations or do youregularly rely on your local stations?Locals onlyRegularly rely ondistance'6s2?1927314423Distance occasionally187(They tell us that the DX hound is a fast-disappearingbreed. Is he?)Yes I o 6 36No 3 3 3 92If you had a hundred minutes to listen to all, or any3part of the following broadcasts, how would you apportionyour time?Instrumental Music:Serious 26.3% 30.1% 28.5% 23.3'';,Light 18. 18.2 14.3 18.4Popular 16.6 14.8 16. i17.4Silvertown 19Tioldv and Dustv . 185-34-77-69-513.61.74.28.29.28.03-4.612.3.2.67.012.8Atwater Kent 228Victor Hour 128N. Y. Symphony 93Eveready 89Boston Symphony 76Maxwell Hour 53A. & P. Gypsies 49N. Y. Philharmonic 48Whitall Anglo-Persians 47Clicquot Club 44Capitol Theatre 44Ipana 40Goldman's Band 38San Francisco Symphony 33Happiness Boys 31Roxy -30Royal Hour 28George Olsen 28Sam 'n' Henry 26Zippers 26KDKA Symphony 25Balkite 22Cook's Travelogue 19Little Jack LilileMarine BandRecord BoysDavis Saxophone Octette .Special EventsDemps'-y-Tunney FightInaugural N. B. CWorld's SeriesArmy-Navy GameCoohdge's Inaugural ....Radio Industries BanquetDemocratic ConventionPershing's Farewell ....Alabama-Stanford Game .Dempsey-Firpo Fight ....Election 1924John McCormack .Walter Damrosch .Schumann-Heinck .Calvin CoolidgeVincent Lope/ .Joseph HoffmanWill RogersRev. CadmanHeinald WairenrathMadame HomerMarian Tailey.Godfrey LudlowMary Lewis .Mary GardenRev. Fosdick . .Wendell HallIndividuals181615"53131124833920133913302818111614