Introduction - Genossenschaftsverband Bayern

auto financing market. Daimler-Chrysler-Bank nowadays finances or
leases every second Mercedes. In total, 60 per cent of all new auto
loans are granted by autobanks. Also to the benefit of auto manufacturers:
according to BMW, new cars financed with loans are usually
ordered with more extras than those paid for with cash.
Typical autobanks look for distribution channels other than their
own dealers. So, Daimler-Chrysler and BMW Banks also finance
brands other than their own. As does VW Bank offering financing
through the autoclub ADAC (market potential 15.5 million members).
Furthermore, autobanks offer new models of their own brand at
favourable financing terms to customers who drive cars of another
brand. Thus, there is no need for the expensive acquisition of customer
data. In the coming years – as can be observed already now –
autobanks will try to extend their holistic approach i.e. on top of
financing also sell liability, collision and residual debt insurance.
7 Consumer loan specialists
More and more banks enter the market specialising on one or few
products and selling them in their own shops or branch offices. That
applies to consumer loan specialists like Fortis. This specialisation of
some institutes on consumer loans is also reflected in the changed
market share of the Bavarian Volksbanks and Raiffeisenbanks. In the
year 2000, they held over 36 per cent of the volume market share in
the instalment credit business, in 2006 it was only 9 per cent. During
the same period, the volume of loans granted in Bavaria increased
from just under 14,000 million Euro to 18,400 million Euro whereas
the loans granted by the Bavarian Volksbanks and Raiffeisenbanks
amounting to 5,000 million Euro decreased by 3,400 million Euro. This
is a direct effect of the new market and competition structures.
50 V Competitive environment