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Hotel School The Hague and Bad Honnef sign Memorandum

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- Press release –<br />

Den Haag, 5 June 2012<br />

<strong>Hotel</strong> <strong>School</strong> <strong>The</strong> <strong>Hague</strong> <strong>and</strong> <strong>Bad</strong> <strong>Honnef</strong> <strong>sign</strong> Memor<strong>and</strong>um<br />

<strong>Hotel</strong> <strong>School</strong> <strong>The</strong> <strong>Hague</strong> <strong>and</strong> International University of Applied Sciences <strong>Bad</strong> <strong>Honnef</strong>, based in Bonn,<br />

Germany, <strong>sign</strong>ed a Memor<strong>and</strong>um of Underst<strong>and</strong>ing last week. This MOU means the start of<br />

cooperation in the field of research, education <strong>and</strong> consultancy.<br />

With the <strong>sign</strong>ing of the Memor<strong>and</strong>um the following is agreed: <strong>Hotel</strong>school <strong>The</strong> <strong>Hague</strong> <strong>and</strong> <strong>Bad</strong> <strong>Honnef</strong><br />

will set up research projects <strong>and</strong> will work together in the field of hospitality, education <strong>and</strong><br />

consultancy. <strong>The</strong>y also get access to each other’s research activities <strong>and</strong> they can exchange<br />

researchers.<br />

<strong>Hotel</strong> <strong>School</strong> <strong>The</strong> <strong>Hague</strong> started in 2010 with an education broad Research Center, which is engaged<br />

in research in the field of hospitality. Topics of study include the behavior of hospitality professionals,<br />

pricing <strong>and</strong> revenue management, guest experiences <strong>and</strong> city marketing. <strong>Bad</strong> <strong>Honnef</strong> is mainly<br />

focused on research in cooperation with companies from different industries.<br />

Clemens Berendsen, member Executive Board of <strong>Hotel</strong> <strong>School</strong> <strong>The</strong> <strong>Hague</strong> <strong>and</strong> Kurt Jeschke, rector<br />

at the International University of <strong>Bad</strong> <strong>Honnef</strong> <strong>sign</strong>ed the Memor<strong>and</strong>um of Underst<strong>and</strong>ing together.<br />

Clemens Berendsen: "We look forward to working closely together with <strong>Bad</strong> <strong>Honnef</strong> <strong>and</strong> the<br />

possibility of learning from each other. This allows us to take research in the field of hospitality to a<br />

higher level so we can continue to innovate".<br />

- End of press release –


<strong>Hotel</strong>school <strong>The</strong> <strong>Hague</strong><br />

<strong>Hotel</strong>school <strong>The</strong> <strong>Hague</strong> was founded in 1929, making it one of the oldest independent hotel school in<br />

<strong>The</strong> Netherl<strong>and</strong>s. <strong>The</strong> school has two campuses, one in <strong>The</strong> <strong>Hague</strong> <strong>and</strong> one in Amsterdam with a<br />

total of 1,900 students <strong>and</strong> 180 employees. Graduates of <strong>Hotel</strong>school <strong>The</strong> <strong>Hague</strong> occupy leading<br />

positions in the hospitality industry all over the world. In 2002 together with '<strong>The</strong> Leading <strong>Hotel</strong>s of the<br />

World’, <strong>Hotel</strong>school <strong>The</strong> <strong>Hague</strong> set up “<strong>The</strong> Leading <strong>Hotel</strong> <strong>School</strong>s of the World”; an association of<br />

top hotel schools worldwide.<br />

www.hotelschool.nl<br />

International University of <strong>Bad</strong> <strong>Honnef</strong><br />

<strong>The</strong> International University of <strong>Bad</strong> <strong>Honnef</strong> in Bonn has campuses in <strong>Bad</strong> <strong>Honnef</strong> <strong>and</strong> <strong>Bad</strong><br />

Reichenhall <strong>and</strong> is the competence center for service management. <strong>The</strong> university offers Bachelor's<br />

<strong>and</strong> Master's degrees in hospitality, tourism, events, air traffic <strong>and</strong> international management. <strong>The</strong><br />

university, founded in 1998, has about 1,600 students <strong>and</strong> 100 professors <strong>and</strong> lecturers <strong>and</strong> is a<br />

member of the "Leading <strong>Hotel</strong> <strong>School</strong>s of the World".<br />

http://www.iubh.de/en/<br />

Note to the editor, not for publication:<br />

Additional information is available from:<br />

<strong>Hotel</strong>school Den Haag<br />

Miriam Sperling-de Boer<br />

Afdeling Marketing <strong>and</strong> Communicatie<br />

070-3512481<br />

slg@hdh.nl

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