KAROLINE WIEGERINK - Hotelschool The Hague
KAROLINE WIEGERINK - Hotelschool The Hague
KAROLINE WIEGERINK - Hotelschool The Hague
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
EDUCATION:<br />
<strong>KAROLINE</strong> <strong>WIEGERINK</strong> RM<br />
<strong>Hotelschool</strong> <strong>The</strong> <strong>Hague</strong><br />
International University of Hospitality Management<br />
Brusselselaan 2, 2587 AH, <strong>The</strong> <strong>Hague</strong>, NL<br />
Phone: +31(0)653381424, email: wgk@hdh.nl<br />
Ph.D. Business Economics, Erasmus University Rotterdam, 2002<br />
Graduate Business Economics (Bedrijfseconomie), Erasmus University, Rotterdam, 1986<br />
ACADEMIC EXPERIENCE:<br />
2010-present Professor of City Hospitality & City Marketing, <strong>Hotelschool</strong> <strong>The</strong> <strong>Hague</strong>, International<br />
University of Hospitality Management<br />
2007-2009 Assistant Professor Marketing & Supply Chain Management – Chair Event Marketing<br />
& Communication, Nyenrode Business University<br />
1998-2003 Senior Lecturer Trade Show and Event Marketing<br />
PROFESSIONAL AND MANAGERIAL EXPERIENCE:<br />
2008-present Associate Partner, Consultant Strategic Marketing Management; Holland Consulting<br />
Group, Amsterdam<br />
2010-present Qualified Marketing Auditor at SKM (Stichting Kwaliteit Marketingplannen)<br />
2010-present Director of Live Communication Research Center of CLC-VECTA, Breukelen<br />
1998-2008 Owner and Consultant Strategic Marketing Management, Interim Marketing Manager<br />
KW Management, <strong>The</strong> <strong>Hague</strong><br />
1998-2003 Director Erasmus Centre of Event and Exhibition Marketing (ECBM), Erasmus<br />
University Rotterdam<br />
1986-1998 Consultant / managing director ICB Management Consultants, Rotterdam, a medium<br />
Sized consultancy firm<br />
SPECIFIC EXPERIENCE AND WORKING AREAS:<br />
Topics<br />
Strategic marketing management and business planning: analysis, mission, vision, targeting,<br />
planning, implementation<br />
City Marketing and City Hospitality<br />
Strategic Marketing in the Live Communication Industry<br />
Strategic Event Marketing & Communication<br />
Accountability of Marketing Communication<br />
Customer Experience Management<br />
Integrated Marketing Communication, Media and Techniques<br />
Customer Relation Management and Account Management<br />
Industries<br />
Live Communication Industry: Trade Shows, Events, Congresses, Meetings industry<br />
Urban environment, municipalities<br />
Professional Service Industry<br />
Retail and wholesale trade<br />
Fashion industry<br />
Curriculum Vitae Rev. 13-Apr-11
HOTELSCHOOL THE HAGUE RESEARCH Karoline Wiegerink, Professor<br />
Bio-chemical industry<br />
Engineering industry<br />
Packaging industry: FMCG products<br />
Aquaculture<br />
Professional Roles<br />
Consultant<br />
Entrepreneur<br />
(Interim-)manager<br />
Lecturer, trainer and workshop leader<br />
Speaker<br />
CONFERENCE SERVICE:<br />
EuroCHRIE , Annual Conference, reviewer 2010<br />
UNIVERSITY TEACHING ACTIVITIES:<br />
Trade Show and Exhibition Marketing (Erasmus University)<br />
Event Marketing & Communication – Elective MSc-program (Nyenrode Business University)<br />
Destination Marketing (<strong>Hotelschool</strong> <strong>The</strong> <strong>Hague</strong>)<br />
Guest Experience and Guest Journey (<strong>Hotelschool</strong> <strong>The</strong> <strong>Hague</strong>)<br />
Visitors of trade shows, events and cultural heritage (Reinwardt Academie, Amsterdam)<br />
PUBLICATIONS & PROCEEDINGS:<br />
Wiegerink, Karoline and Gert-Jan Hospers, 2010, In Gesprek met de Stad, Aanbevelingen voor het<br />
citymarketingbeleid van Den Haag, Gemeente Den Haag<br />
Wiegerink, Karoline and Ed Peelen, 2010, Eventmarketing, Pearson Education Amsterdam<br />
(nominated for the ‘Marketing Literatuur Prijs 2010’, Best Marketing Book by PIM – Platform<br />
Innovatie in Management.)<br />
Wiegerink, Karoline en Ed Peelen, 2009, Cross Case Analyse Eventmarketing – een ontmoeting<br />
tussen theorie en praktijk, NRI Research Paper Series, NRI Research Paper no.09-20, Nyenrode<br />
Business Universiteit, Breukelen.<br />
Wiegerink, Karoline, 2002, Het vakbeursbezoek verklaard, een typologie van Nederlandse<br />
vakbeursbezoekers, Proefschrift, Erasmus Universiteit Rotterdam.<br />
Wiegerink, Karoline, 2002, Anatomie van de vakbeursbezoeker, het vakbeursbezoek verklaard, Kluwer.<br />
Schellekens, Irma en Karoline Wiegerink, 2001, Effectieve Beursdeelname, Marketing Management<br />
Modellen, 2.3.4., Samson.<br />
Broek, A.F. van den, J.I. van der Rest, and K.W. Wiegerink, 2010, In search of Hospitality, toward<br />
an eclectic and integrated framework, presented at the EuroCHRIE Conference, In: Proceedings of<br />
the 28 th Annual EuroCHRIE Conference, October, Amsterdam.<br />
MEMBERSHIPS AND ADDITIONAL ACTIVITIES<br />
Board Member, Grote Kerk, <strong>The</strong> <strong>Hague</strong><br />
MPI, Meeting Planners International<br />
HCK, Haagse Communicatie Kring<br />
NIMA, Dutch Marketing Institute<br />
Lions Den Haag Residentie, <strong>The</strong> <strong>Hague</strong><br />
Karoline Wiegerink, March 2011.<br />
Curriculum Vitae 2
Change language