KAROLINE WIEGERINK - Hotelschool The Hague

EDUCATION:
KAROLINE WIEGERINK RM
Hotelschool The Hague
International University of Hospitality Management
Brusselselaan 2, 2587 AH, The Hague, NL
Phone: +31(0)653381424, email: wgk@hdh.nl
Ph.D. Business Economics, Erasmus University Rotterdam, 2002
Graduate Business Economics (Bedrijfseconomie), Erasmus University, Rotterdam, 1986
ACADEMIC EXPERIENCE:
2010-present Professor of City Hospitality & City Marketing, Hotelschool The Hague, International
University of Hospitality Management
2007-2009 Assistant Professor Marketing & Supply Chain Management – Chair Event Marketing
& Communication, Nyenrode Business University
1998-2003 Senior Lecturer Trade Show and Event Marketing
PROFESSIONAL AND MANAGERIAL EXPERIENCE:
2008-present Associate Partner, Consultant Strategic Marketing Management; Holland Consulting
Group, Amsterdam
2010-present Qualified Marketing Auditor at SKM (Stichting Kwaliteit Marketingplannen)
2010-present Director of Live Communication Research Center of CLC-VECTA, Breukelen
1998-2008 Owner and Consultant Strategic Marketing Management, Interim Marketing Manager
KW Management, The Hague
1998-2003 Director Erasmus Centre of Event and Exhibition Marketing (ECBM), Erasmus
University Rotterdam
1986-1998 Consultant / managing director ICB Management Consultants, Rotterdam, a medium
Sized consultancy firm
SPECIFIC EXPERIENCE AND WORKING AREAS:
Topics
Strategic marketing management and business planning: analysis, mission, vision, targeting,
planning, implementation
City Marketing and City Hospitality
Strategic Marketing in the Live Communication Industry
Strategic Event Marketing & Communication
Accountability of Marketing Communication
Customer Experience Management
Integrated Marketing Communication, Media and Techniques
Customer Relation Management and Account Management
Industries
Live Communication Industry: Trade Shows, Events, Congresses, Meetings industry
Urban environment, municipalities
Professional Service Industry
Retail and wholesale trade
Fashion industry
Curriculum Vitae Rev. 13-Apr-11

HOTELSCHOOL THE HAGUE RESEARCH Karoline Wiegerink, Professor
Bio-chemical industry
Engineering industry
Packaging industry: FMCG products
Aquaculture
Professional Roles
Consultant
Entrepreneur
(Interim-)manager
Lecturer, trainer and workshop leader
Speaker
CONFERENCE SERVICE:
EuroCHRIE , Annual Conference, reviewer 2010
UNIVERSITY TEACHING ACTIVITIES:
Trade Show and Exhibition Marketing (Erasmus University)
Event Marketing & Communication – Elective MSc-program (Nyenrode Business University)
Destination Marketing (Hotelschool The Hague)
Guest Experience and Guest Journey (Hotelschool The Hague)
Visitors of trade shows, events and cultural heritage (Reinwardt Academie, Amsterdam)
PUBLICATIONS & PROCEEDINGS:
Wiegerink, Karoline and Gert-Jan Hospers, 2010, In Gesprek met de Stad, Aanbevelingen voor het
citymarketingbeleid van Den Haag, Gemeente Den Haag
Wiegerink, Karoline and Ed Peelen, 2010, Eventmarketing, Pearson Education Amsterdam
(nominated for the ‘Marketing Literatuur Prijs 2010’, Best Marketing Book by PIM – Platform
Innovatie in Management.)
Wiegerink, Karoline en Ed Peelen, 2009, Cross Case Analyse Eventmarketing – een ontmoeting
tussen theorie en praktijk, NRI Research Paper Series, NRI Research Paper no.09-20, Nyenrode
Business Universiteit, Breukelen.
Wiegerink, Karoline, 2002, Het vakbeursbezoek verklaard, een typologie van Nederlandse
vakbeursbezoekers, Proefschrift, Erasmus Universiteit Rotterdam.
Wiegerink, Karoline, 2002, Anatomie van de vakbeursbezoeker, het vakbeursbezoek verklaard, Kluwer.
Schellekens, Irma en Karoline Wiegerink, 2001, Effectieve Beursdeelname, Marketing Management
Modellen, 2.3.4., Samson.
Broek, A.F. van den, J.I. van der Rest, and K.W. Wiegerink, 2010, In search of Hospitality, toward
an eclectic and integrated framework, presented at the EuroCHRIE Conference, In: Proceedings of
the 28 th Annual EuroCHRIE Conference, October, Amsterdam.
MEMBERSHIPS AND ADDITIONAL ACTIVITIES
Board Member, Grote Kerk, The Hague
MPI, Meeting Planners International
HCK, Haagse Communicatie Kring
NIMA, Dutch Marketing Institute
Lions Den Haag Residentie, The Hague
Karoline Wiegerink, March 2011.
Curriculum Vitae 2