2012 Exhibitor & Sponsor Prospectus - IAAPA

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“Sponsoring for us is a no-brainer. Weget the exposure we want with the added benefitsof special events for our clients.”Tara Casey, Vice President – Waterparks, Lo-QEUROPEAN RECEPTIONEstimated Attendance: 300+Date: Wednesday, Nov. 14, eveningLocation: Peabody Hotel Pool DeckThe European Reception draws all of the major playersand associations from all parts of Europe. Sponsors areacknowledged via signage and the ability to distribute theirmaterials at the event, and Silver and higher level sponsorsare eligible to receive attendee lists. This well-attended eventis one of the few opportunities to get your company’s namein front of the most influential leaders in Europe.FAMILY ENTERTAINMENT CENTER RECEPTIONEstimated Attendance: 500+Date: Wednesday, Nov. 14, eveningLocation: Orange County Convention CenterThe exciting FEC reception targets the Family EntertainmentCenter industry which includes operators from familyentertainment centers, mini golf establishments, bounce andparty houses, children’s centers, bowling centers and even wet/dry waterpark facilities. Sponsors will be thanked via a mediapresentation and publicly by the Committee. Sponsors are alsoacknowledged via signage and have the ability to distribute theirmaterials at the event – they also receive complimentary ticketsfor their company and their customers, reserved seating, andSilver and higher level sponsors are eligible to receiveattendee lists.LATIN AMERICAN RECEPTIONEstimated Attendance: 200Date: Wednesday, Nov. 14, eveningLocation: Orange County Convention CenterFor those companies doing business or wanting to conductbusiness with IAAPA’s Latin American members, this networkingevent is an ideal way of getting to know this segment of theindustry. Opportunities also exist to co-sponsor this and the14 education sessions to be translated into Spanish—see“Education Program” below for more information.ROOKIES AND NEWCOMERS PROGRAMEstimated Attendance: 100 at eachDate: Sunday, Nov. 11, and Monday, Nov. 12Location: Orange County Convention CenterSponsor this daytime education program geared towardnewcomers to the industry, with a special focus on FamilyEntertainment Centers. Sponsors receive signage recognition,complimentary tickets, the right to distribute your materials,and more.WATERPARKS RECEPTIONEstimated Attendance: 400+Date: Wednesday, Nov. 14Location: Howl at the MoonSponsor this exciting event to maximize your time withwaterpark and resort executives, leaders, and operators fromaround the world. More than 400 waterpark and resort ownersand operators will gather over the course of the show andIAAPA will be heavily promoting this event to thousands ofwaterpark members, attendees, and prospects. Sponsors willbe able to distribute their materials, will be recognized viasignage, and will receive complimentary tickets. Silver, Gold,and Platinum sponsors also receive exclusive attendee lists.ZOO, AQUARIUM, MUSEUM AND SCIENCECENTER EDUCATION DAY AT EPCOTEstimated Attendance: 350Date: Monday, Nov. 12Location: EpcotCombining four important IAAPA buyer constituencies, the Zoo,Aquarium, Museum and Science Center Education Day is aprime opportunity to put your company in front of the some ofthe most forward-thinking professionals in the attractions market.Don’t miss the opportunity to sponsor this event at Epcot,which is celebrating its 30th year! Sponsors will be recognizedon-site through signage, the ability to distribute materials andproduct, acknowledgment by the speakers, and complimentaryevent tickets. Silver, Gold, and Platinum Sponsors are alsoeligible to receive attendee lists.8IAAPA Attractions Expo 2012 Exhibitor & Sponsor Information
“Sponsoring an IAAPA event is a great wayto increase brand image by being associated with thestrength of the IAAPA brand.”Mike Furman, Director of Sales and Marketing, Gateway TicketingSpecial ProgramsAMBASSADORSSponsor the 25 IAAPA Attractions Expo 2012 Show Ambassadors.Our lively and educated ambassadors are crucial to the successof many of the show’s events and programs throughout theweek—they serve as the greeters, hosts, ticket-takers, ushers,guides, and overall go-to gurus. Sponsors will receive logorecognition on the ambassadors’ shirts.EDUCATION PROGRAMEstimated Attendance: 8,000 in multiple sessionsDates: Monday, Nov. 12 – Friday, Nov. 16Location: Seminar rooms at the Orange CountyConvention CenterSilver, Gold & Platinum Sponsors OnlyIAAPA’s education programs consist of more than 200 hours ofprogramming throughout the week including seminars, schoolcourses and roundtable discussions. The sponsor is recognizedin course materials on the IAAPA website, is also recognizedvia signage, receives a full-show attendee list, and is invited toprovide give-away material with their logo. Silver, Gold, andPlatinum sponsorship only. Opportunities are also available tosponsor the 14 sessions that are to be translated into Spanish.EXPO BAGS (LIMITED TO ONE SPONSOR)Have your logo carried throughout the Convention Centerby providing the 25,000 expo bags for IAAPA AttractionsExpo 2012.HOTEL TV AND/OR ROOM DROP SPONSORSHIPHave your brand and message displayed in front of thousandsof attendees staying at host hotels throughout Orlando. Alsoavailable is the opportunity to have your materials placedunder the doors of thousands of host hotel rooms to reachIAAPA attendees. Contact IAAPA for pricing.KIOSK SPONSORSHIPEstimated Circulation: 25,000+ attendeesDates: Open during expo days/hoursLocation: Orange County Convention CenterThe touchscreen kiosks are located throughout the hall andhall entrance areas, which lead attendees where they needto go. The sponsoring company’s logo will be featured on thekiosk station itself and in printed materials before and at thetradeshow. Contact IAAPA for pricing options.MOBILE APP SPONSORTake your brand on the go and become the official Mobile AppSponsor for IAAPA Attractions Expo 2012. This sponsorshipis available for all levels (Supporting Organization throughPlatinum).NAMING RIGHTS FOR THE SPECIAL EVENT THEATRE(LIMITED TO ONE SPONSOR)Platinum Sponsors OnlyFor the first time, IAAPA’s special events such as the KickoffEvent, Opening Reception, GM and Owners’ Breakfast andBrass Ring Awards will be held right on the tradeshow floor!One lucky sponsor will get to name the theatre.SHUTTLE BUS SPONSORSilver, Gold & Platinum Sponsors OnlyBe the official Shuttle Bus Sponsor for IAAPA Attractions Expo2012 and generate awareness about your brand as attendeescome and go from the event. Opportunities also exist to haveyour message or video played on the TV screens in each bus.TRADE SHOW FLOOR TOURSEstimated Attendance: 40 max per tourDates: Tuesday, Nov. 13 – Friday, Nov. 16, during expo hoursLocation: Orange County Convention Center Trade Show FloorIAAPA’s vendor tours offer attendees exclusive tours of thetradeshow hall, taking them to visit exhibitors from thefollowing categories: first time buyers, POS system suppliers,waterpark suppliers, and inflatable product suppliers(categories may be subject to change).IAAPA.org 9
Page 2 and 3: Buyers come to IAAPA Attractions Ex
Page 4: Redefining ROI: Influential BuyersA
Page 9 and 10: Dear IAAPA Attractions Expo 2012 Ex
Page 11 and 12: Return completed form via post to:I
Page 13 and 14: 2012 IAAPA Sponsorship Opportunitie
Page 15: “Every year when we work on the m

2012 Exhibitor & Sponsor Prospectus - IAAPA

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